A) coupon
B) deal
C) sample
D) premium
E) product placement
G) C) and E)
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A) advertising
B) publicity
C) sales promotion
D) personal selling
E) direct marketing
G) B) and D)
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A) reminder
B) pioneering
C) reinforcement
D) comparative
E) competitive
G) A) and E)
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A) the consumer promotion that involves the use of a brand-name product in a movie,television show,video,or a commercial for another product.
B) the relative value of a product's physical location based on line-of-sight positioning on a retailer's shelf.
C) the placed on retailers' shelves or in showrooms based on the slotting fee paid by the manufacturer.
D) the use of a brand-name product in a movie,television show,or commercial without the manufacturer's knowledge or permission,and without compensation.
E) a variable fee paid by producers of movies,television products,or commercials to a manufacturer for the rights to use a product as a prop in one of their creative scenes.
G) C) and D)
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A) writing instruments.
B) toys for dogs and cats.
C) cups and mugs.
D) desk accessories.
E) apparel.
G) A) and B)
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A) coupon redemption rates have been increasing in recent years as the weak economy has increased the attractiveness of coupons.
B) companies that have decreased their use of coupons as redemption rates have fallen.
C) the number of coupons generated at Internet sites and on mobile phones has been increasing.
D) online coupons only account for a small percentage of total coupon redemptions.
E) most coupons are distributed as freestanding inserts in newspapers.
G) A) and B)
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A) fast food
B) airline travel
C) hotel accommodations
D) credit card
E) grocery store items
G) A) and C)
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A) cannot target specific audiences.
B) is very expensive to prepare and run ads.
C) must use print for effect.
D) has a limited amount of advertising time available.
E) is not effective for conveying simple messages.
G) A) and C)
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A) reminder
B) competitive
C) pioneering
D) advocacy
E) objective
G) None of the above
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A) Express strong support for First Amendment freedom and stand its ground.
B) Develop an infomercial for its product that is relevant,useful to its customer,and entertaining.
C) Produce a public service announcement in support of its current,successful approach.
D) Take advantage of the publicity and run the ads in question more frequently.
E) Take steps toward self-regulation,imposing standards on its promotional activities that reflect the values of society.
G) B) and E)
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A) Comparative advertisements increase the perceived quality of the advertiser's brand.
B) Comparative advertisements now constitute over 90% of all television ads.
C) Comparative advertisements attract less consumer attention in the advertiser's brand.
D) Comparative advertisements have been banned by the Federal Trade Commission.
E) Comparative advertisements can,and often do,cause more harm than good.
G) A) and E)
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A) The scheduling of the advertising can depend on the target audience.
B) The Federal Communications Commission (FCC) suggests that advertising program decisions be based on market research about the target audience.
C) The placement of the advertising depends on the target audience.
D) The Federal Trade Commission (FTC) suggests that advertising program decisions be based on market research about the target audience.
E) Understanding the lifestyles,attitudes,and demographics of the target market is essential.
G) A) and C)
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A) generate support for nonprofit organizations
B) increase frequency of purchase of new products
C) tout the competitive advantages of one industry over another
D) build goodwill or an image for an organization
E) promote alternative uses for a product class
G) B) and E)
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A) OTV or online TV.
B) digital video recorders (DVRs) .
C) 16 K Ultra HD satellite TV.
D) 90-second commercials.
E) iPad remote controls.
G) A) and E)
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A) informational
B) competitive
C) industrial
D) institutional
E) subliminal
G) C) and D)
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A) Make sure the advertisement is still appropriate for viewing by children.
B) Make the appeal so strong that it appears humorous.
C) Don't make the appeal so strong that consumers will want to "tune out" the advertisement.
D) Avoid any reference to death or dying.
E) Make sure to emphasize that the outcome rests in the viewers' hands.
G) A) and C)
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A) sample
B) deal
C) rebate
D) premium
E) coupon
G) A) and D)
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A) reinforces previous knowledge of a product.
B) assures current users they made the right choice.
C) promotes a specific brand's features and benefits.
D) tells people what a product is,what it can do,and where it can be found.
E) shows one brand's strengths relative to those of competitors.
G) A) and B)
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A) rhetorical appeal
B) sex appeal
C) humorous appeal
D) appeal to self-esteem
E) fear appeal
G) A) and E)
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A) an advertising agency that not only provides a complete range of services,including market research,media selection,copy development,artwork,and production,it has input into actual product design.
B) an advertising agency that specializes in one aspect of the advertising process such as developing advertising copy or providing social media services.
C) an advertising agency that provides the most complete range of services,including market research,media selection,copy development,artwork,and production.
D) firms that are large enough to carry their own in-house advertising staff to provide all advertising services the company needs.
E) one that sets a firm's advertising objectives,designs the market research,recommends media selection,suggests copy development and artwork,and then allows the firm to implement the recommendations to save the firm money.
G) A) and D)
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