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A ________ is often the first and key element in creating a complete corporate identity.


A) layout
B) logo
C) composite
D) broadside
E) title

F) A) and E)
G) B) and D)

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In 1525, with the advent of moveable type, ________ created a unified alphabet that could be mass-produced.


A) Paul Rand
B) Henri de Toulouse-Lautrec
C) Norman Rockwell
D) Albrecht Dürer
E) David Carson

F) A) and D)
G) A) and B)

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The development of ________ in the 19th century introduced the widespread use of color in posters.


A) broadsides
B) color lithography
C) the printing press
D) water color
E) All these answers are correct.

F) B) and D)
G) A) and E)

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B

Consider Dürer's interest in designing and experimenting with the proportions of typefaces; then discuss the role of type as one of the graphic designer's tools in reflecting attitudes and concepts.

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With the invention of moveable type, som...

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Consider Toulouse-Lautrec's La Goulue at the Moulin Rouge. Identify the time period and printing technique used to create this poster. Then discuss the artist's purpose for creating the poster and significant influences on the artist's style.

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La Goulue at the Moulin Rouge was create...

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Discuss the role emerging technologies have played in the development and advancement of graphic design and illustration.

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Designers are now bending new technologi...

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The American graphic designer who created some of the most memorable logos for IBM, UPS, and ABC is:


A) David Carson.
B) Milton Glaser.
C) Paul Rand.
D) Norman Rockwell.
E) Joan Dobkin.

F) B) and E)
G) A) and B)

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An image created to accompany words is called:


A) an icon.
B) a serif.
C) a hieroglyph.
D) a logo.
E) an illustration.

F) B) and D)
G) A) and E)

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Find an example of a well-designed website on the Internet and then an example of a poorly designed website. Define what is effective about the well-designed site and discuss how the poorly designed site might be improved.

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Reponses will vary depending o...

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Which graphic design team developed the familiar set of symbols used today to communicate information across language barriers to international travelers?


A) Holley and Barnett
B) Carson and Cuffaro
C) Vladimir and Georgii Stenberg
D) Cook and Shanosky
E) Spiekermann and Schwartz

F) D) and E)
G) A) and E)

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The goal of graphic design is to communicate a(n) _________ message to a group of people.


A) specific
B) spiritual
C) artistic
D) general

E) A) and D)
F) A) and C)

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Explain the reasons why the invention of the printing press and the Industrial Revolution were so important in the development of graphic design.

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The printing press made it possible to devise a notice that could be reproduced hundreds of times and distributed to a larger population. The Industrial Revolution, for its part, dramatically increased the commercial applications of graphic design, allowing for huge quantities of goods to be produced in centralized factories for wide distribution.

The ancient symbol from Chinese philosophy that embodies a worldview of mutual interdependence is the ________ symbol.


A) swastika
B) yin-yang
C) sans-serif
D) Shiseido
E) Sanskrit

F) A) and C)
G) None of the above

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Review some of the advertising images in this chapter and consider how their designers have used the elements and principles of art. Then discuss how the advertising designer can also use some of the tools and techniques of graphic design to have products noticed. What differences seem to exist in the production of a work of "fine" art and a work of graphic design?

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Responses will vary based on selection o...

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According to the author, graphic design as we know it today has its roots in two developments. They are:


A) the discovery of the Rosetta Stone and the invention of the camera obscura.
B) motion pictures and television.
C) the printing press and the Industrial Revolution.
D) the discovery of the Rosetta Stone and the printing press.
E) the printing press and motion pictures.

F) A) and C)
G) B) and E)

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The ________ first made it possible to devise a notice that could be reproduced in large numbers and distributed widely.


A) camera obscura
B) Rosetta Stone
C) computer
D) printing press
E) feudal system

F) C) and D)
G) All of the above

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D

Designing for the Web adds the potential for ________ between a site and its visitor.


A) research and technology
B) motion and interactivity
C) surfing and chatting
D) composing and editing
E) None of these answers are correct.

F) B) and D)
G) A) and B)

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Cassidy Curtis's Graffiti Archaeology is organized by ________ to effectively display its subject.


A) artist and style
B) location and style
C) style and time
D) location and time
E) location and style.

F) All of the above
G) A) and E)

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A designer's blueprint for books and magazines and other works in print is called:


A) a lithograph.
B) a logo.
C) a layout.
D) an illustration.
E) a collection.

F) C) and E)
G) A) and B)

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Discuss the principles at work in the interactive website Graffiti Archaeology.

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Graphic design can reveal information by...

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