Question 1

A ________ is an information system that supports the sharing of content among networks of users.

Accepted Answer

A)  human resource information system (HRIS) 
B)  social media information system (SMIS) 
C)  database management system (DBMS) 
D)  transaction processing system (TPS) E) B) and D)
F) All of the above

Question 2

A social media policy used by an organization is a statement that ________.

Accepted Answer

A)  delineates employees' rights and responsibilities
B)  lists a firm's products and services that are advertised on social media
C)  lists the social and environmental effects of a company's economic actions
D)  defines the type of medium and channel an organization uses on a social media siteE) A) and B)
F) A) and C)

Question 3

Advertising and charging for premium services are the two most common ways by which social media companies generate revenue.

Accepted Answer

A) True 
 B)False  True

Question 4

What are the major sources of user-generated content (UGC)problems?

Accepted Answer

The major sources of UGC problems are:
• Junk and crackpot contributions
• Inappropriate content
• Unfavorable reviews
• Mutinous movements
When a business participates in a social network or opens its site to UGC, it opens itself to misguided people who post junk unrelated to the site's purpose. Crackpots may also use the network or UGC site as a way of expressing passionately held views about unrelated topics. Unfavorable reviews are another risk. Most customers want to know the disadvantages of a product before purchasing it. However, if every review is bad, if the product is rated 1 star out of 5, then the company is using social media to publish its problems. Mutinous movements are an extension of bad reviews.

Question 5

Which of the following best represents the value of social capital?

Accepted Answer

A)  Number of Relationships × Relationship Strength × Entity Resources
B)  Entity Resources - (Number of Relationships + Relationship Strength) 
C)  Number of Relationships - Relationship Strength - Entity Resources
D)  (Number of Relationships × Relationship Strength) / Entity ResourcesE) A) and B)
F) A) and C)

Question 6

Social networking procedures are more informal for social media (SM)sponsors than they are for social networking users.

Accepted Answer

A) True 
 B)False

Question 7

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is a characteristic of the ________ component of Enterprise 2.0.

Accepted Answer

A)  signals
B)  search
C)  links
D)  authoringE) A) and B)
F) A) and C)

Question 8

Which of the following revenue models for social media is most likely followed by companies providing Web 2.0 services?

Accepted Answer

A)  traditional marketing
B)  pay-per-click
C)  user participation
D)  venture capitalE) B) and C)
F) None of the above

Question 9

Which of the following is a social media (SM) application provider?

Accepted Answer

A)  Oracle
B)  SAP
C)  McAfee
D)  LinkedInE) B) and C)
F) A) and D)

Question 10

The storage of ________ differentiates social media information systems (SMIS) from Web site applications.

Accepted Answer

A)  secondary data
B)  content data
C)  connection data
D)  continuous dataE) C) and D)
F) A) and D)

Question 11

________ activities are supported by structured process.

Accepted Answer

A)  Operations and manufacturing
B)  Sales and marketing
C)  Media and human resource
D)  Media and customer serviceE) All of the above
F) A) and B)

Question 12

A student invests money and time in a business administration course. In this example, the student invests in ________.

Accepted Answer

A)  human capital
B)  social capital
C)  structural capital
D)  process capitalE) All of the above
F) A) and B)

Question 13

________ is the use of information technology to support the sharing of content among networks of users.

Accepted Answer

A)  Social media
B)  Content publishing
C)  Multimedia
D)  ProgrammingE) All of the above
F) A) and B)

Question 14

After years of hard work and rigorous research, Carol completed her PhD in microbiology. She posted the news of her achievement on Facebook, and a number of her friends left congratulatory messages on her Facebook wall. Carol's post and her friends' comments are an example of ________.

Accepted Answer

A)  secondary data
B)  content data
C)  connection data
D)  continuous dataE) A) and B)
F) A) and C)

Question 15

List the major risks for businesses that indulge in commercial applications of social networking. Discuss any one of them briefly.

Accepted Answer

Some of the major risks for businesses t...

Question 16

Social CRM is a(n) ________ process.

Accepted Answer

A)  structured and controlled
B)  uncontrolled but structured
C)  unstructured but controlled
D)  unstructured and uncontrolledE) B) and C)
F) All of the above

Question 17

Social CRM is more structured and controlled than traditional CRM.

Accepted Answer

A) True 
 B)False

Question 18

The primary risk of peer-to-peer support in social media and customer service is loss of privacy.

Accepted Answer

A) True 
 B)False  False

Question 19

Which of the following is an example of an analytical tool?

Accepted Answer

A)  Facebook Page Insights
B)  WinRunner
C)  FileMaker Pro
D)  PidginE) None of the above
F) A) and B)

Question 20

In the context of CRM, which of the following statements is true about the foreseen changes and developments by the year 2026?

Accepted Answer

A)  Vendors might lose control of customer relationship.
B)  Organizations might lose control over employees.
C)  The use of social media for managing employees will be static.
D)  The control over culturally-diverse customers would be lost.E) A) and B)
F) B) and D)

Exam 8: Social Media Information Systems

A ________ is an information system that supports the sharing of content among networks of users.

Correct Answer
verified

A social media policy used by an organization is a statement that ________.

Correct Answer
verified

Advertising and charging for premium services are the two most common ways by which social media companies generate revenue.

Correct Answer
verified
True

What are the major sources of user-generated content (UGC)problems?

Which of the following best represents the value of social capital?

Correct Answer
verified

Social networking procedures are more informal for social media (SM)sponsors than they are for social networking users.

Correct Answer
verified

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is a characteristic of the ________ component of Enterprise 2.0.

Correct Answer
verified

Which of the following revenue models for social media is most likely followed by companies providing Web 2.0 services?

Correct Answer
verified

Which of the following is a social media (SM) application provider?

Correct Answer
verified

The storage of ________ differentiates social media information systems (SMIS) from Web site applications.

Correct Answer
verified

________ activities are supported by structured process.

Correct Answer
verified

A student invests money and time in a business administration course. In this example, the student invests in ________.

Correct Answer
verified

________ is the use of information technology to support the sharing of content among networks of users.

Correct Answer
verified

After years of hard work and rigorous research, Carol completed her PhD in microbiology. She posted the news of her achievement on Facebook, and a number of her friends left congratulatory messages on her Facebook wall. Carol's post and her friends' comments are an example of ________.

Correct Answer
verified

List the major risks for businesses that indulge in commercial applications of social networking. Discuss any one of them briefly.

Correct Answer
verified
Some of the major risks for businesses t...
View Answer

Social CRM is a(n) ________ process.

Correct Answer
verified

Social CRM is more structured and controlled than traditional CRM.

Correct Answer
verified

The primary risk of peer-to-peer support in social media and customer service is loss of privacy.

Correct Answer
verified
False

Which of the following is an example of an analytical tool?

Correct Answer
verified

In the context of CRM, which of the following statements is true about the foreseen changes and developments by the year 2026?

Correct Answer
verified

Exam 8: Social Media Information Systems

A ________ is an information system that supports the sharing of content among networks of users.

Correct AnswerverifiedShow Answer

A social media policy used by an organization is a statement that ________.

Correct AnswerverifiedShow Answer

Advertising and charging for premium services are the two most common ways by which social media companies generate revenue.

Correct AnswerverifiedTrue

What are the major sources of user-generated content (UGC)problems?

Which of the following best represents the value of social capital?

Correct AnswerverifiedShow Answer

Social networking procedures are more informal for social media (SM)sponsors than they are for social networking users.

Correct AnswerverifiedShow Answer

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is a characteristic of the ________ component of Enterprise 2.0.

Correct AnswerverifiedShow Answer

Which of the following revenue models for social media is most likely followed by companies providing Web 2.0 services?

Correct AnswerverifiedShow Answer

Which of the following is a social media (SM) application provider?

Correct AnswerverifiedShow Answer

The storage of ________ differentiates social media information systems (SMIS) from Web site applications.

Correct AnswerverifiedShow Answer

________ activities are supported by structured process.

Correct AnswerverifiedShow Answer

A student invests money and time in a business administration course. In this example, the student invests in ________.

Correct AnswerverifiedShow Answer

________ is the use of information technology to support the sharing of content among networks of users.

Correct AnswerverifiedShow Answer

After years of hard work and rigorous research, Carol completed her PhD in microbiology. She posted the news of her achievement on Facebook, and a number of her friends left congratulatory messages on her Facebook wall. Carol's post and her friends' comments are an example of ________.

Correct AnswerverifiedShow Answer

List the major risks for businesses that indulge in commercial applications of social networking. Discuss any one of them briefly.

Correct AnswerverifiedSome of the major risks for businesses t...View AnswerShow Answer

Social CRM is a(n) ________ process.

Correct AnswerverifiedShow Answer

Social CRM is more structured and controlled than traditional CRM.

Correct AnswerverifiedShow Answer

The primary risk of peer-to-peer support in social media and customer service is loss of privacy.

Correct AnswerverifiedFalse

Which of the following is an example of an analytical tool?

Correct AnswerverifiedShow Answer

In the context of CRM, which of the following statements is true about the foreseen changes and developments by the year 2026?

Correct AnswerverifiedShow Answer

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True

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Some of the major risks for businesses t...
View Answer

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False

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