Question 1

Text mining, which monitors web chatter, helps in managing customer relationships and spotting crises early.

Accepted Answer

A) True 
 B)False  True

Question 2

A standardized and regularly updated output from a publisher that can be embedded in a customized mashup is known as a ________.

Accepted Answer

A)   dashboard
B)   pixel
C)   web feed
D)   portletE) A) and D)
F) A) and C)

Question 3

Which of the following prevents the slowing down of an operational system?

Accepted Answer

A)   building a data warehouse
B)   housing all data on a common server
C)   running system queries simultaneously
D)   storing critical data on e-mailE) B) and C)
F) A) and B)

Question 4

Which of the following is an accurate definition of the web metric "unique visitors"?

Accepted Answer

A)   the number of first time visitors to a site
B)   the number of repeated visitors to a site
C)   the number of visitors who could not access a site
D)   the expected number of visitors during a dayE) A) and B)
F) B) and C)

Question 5

Which of the following is an accurate definition of a mashup?

Accepted Answer

A)   a software tool that allows users to feed information into a system using different view modes
B)   a graphical user interface that organizes and summarizes information vital to a user's role and the decisions that the user makes
C)   an approach to aggregating content from multiple sources on customizable web pages
D)   a type of software that tracks user activity over the InternetE) B) and C)
F) All of the above

Question 6

Mashup is an approach to aggregating content from multiple internal and external sources on customizable web pages.

Accepted Answer

A) True 
 B)False

Question 7

iTicket, an online event-ticketing site, recently discovered that most of its good seats for a widely anticipated concert were preemptively booked in bulk by brokers. This resulted in a shortage of tickets that the public could have bought themselves. Which of the following would have best helped the brokers to book tickets in such large numbers?

Accepted Answer

A)   neural nets
B)   dashboards
C)   bots
D)   mashupsE) B) and C)
F) None of the above

Question 8

Which of the following is a characteristic of decisions made at an organization's strategic level?

Accepted Answer

A)   They involve predetermined policies and procedures that spell out how to handle different situations.
B)   They are mostly concerned with routine transactions directly involving customers.
C)   They make use of business intelligence to address issues such as product development and marketing plans.
D)   They have widespread effects which impact suppliers, customers, and the whole industry.E) C) and D)
F) A) and C)

Question 9

Mid-level decisions undertaken by managers by drawing upon business intelligence to implement marketing plans and product development are made at the tactical level.

Accepted Answer

A) True 
 B)False

Question 10

Clickstream data refers to every single click by every visitor, along with associated data revealing customer behavior.

Accepted Answer

A) True 
 B)False

Question 11

The online analytical processing system allows users to slice and dice massive amounts of data stored in data warehouses to reveal significant patterns and trends.

Accepted Answer

A) True 
 B)False  True

Question 12

Shirley Yearwood is an analyst at a retail outlet and is required to assess customer data to understand buying patterns of customers when they purchase multiple items. What analysis process will best help her to analyze purchasing habits of customers who bought gum boots along with umbrellas, ties along with shirts, and hair clips along with headbands among other related products?

Accepted Answer

A)   online analytical processing
B)   market basket analysis
C)   what-if analysis
D)   goal seeking analysisE) All of the above
F) None of the above

Question 13

Which of the following is a feature of optimization?

Accepted Answer

A)   It enables a user to control the output of a process by changing only a single variable.
B)   It analyzes historical and seasonal trends to optimize productivity.
C)   It allows a user to change many variables to reach its maximum or minimum target.
D)   It allows a user to "slice-and-dice" or drill down massive amounts of data stored into data warehouses.E) A) and D)
F) A) and C)

Question 14

Which of the following real-life functions does an intelligent agent perform?

Accepted Answer

A)   classifying and indexing web pages for search engines
B)   collecting and sorting a company's sales data
C)   tracking Internet usage patterns of a company's employees
D)   monitoring the Internet to screen out malicious software and virusesE) B) and D)
F) B) and C)

Question 15

Which of the following is a function of online analytical processing?

Accepted Answer

A)   mimicking the reasoning of a human expert to arrive at a decision
B)   organizing and summarizing information vital to an individual's role in an organization
C)   feeding vast amounts of information into data warehouses
D)   helping organizations spot suspicious activityE) C) and D)
F) B) and D)

Question 16

OLAP systems achieve their speed and their slice-and-dice capabilities by building multidimensional data cubes.

Accepted Answer

A) True 
 B)False

Question 17

Data warehouses offer an opportunity to combine the data housed in separate systems into one and then load it to a database optimized for complex queries.

Accepted Answer

A) True 
 B)False  True

Question 18

Which of the following is an accurate definition of conversion rate?

Accepted Answer

A)   the ratio of visitors who complete some activity divided by the total number of visitors
B)   the ratio of clicks on an ad divided by the number of times the ad was delivered
C)   the ratio of people who have not visited the site for over 30 days divided by the number of total visitors
D)   the ratio of clicks by advertisers divided by total number of visitorsE) All of the above
F) C) and D)

Question 19

Jane Adams is a director at Wilderness, a travel house in Manhattan. What type of decision does she take in opening another branch of the company in Chicago?

Accepted Answer

A)   strategic-level decision
B)   tactical-level decision
C)   operational-level decision
D)   mid-level decisionE) B) and C)
F) B) and D)

Question 20

Text mining is a discovery process in which unstructured text information is the source of business intelligence.

Accepted Answer

A) True 
 B)False

Exam 7: Business Intelligence and Decision Support

Text mining, which monitors web chatter, helps in managing customer relationships and spotting crises early.

Correct Answer
verified
True

A standardized and regularly updated output from a publisher that can be embedded in a customized mashup is known as a ________.

Correct Answer
verified

Which of the following prevents the slowing down of an operational system?

Correct Answer
verified

Which of the following is an accurate definition of the web metric "unique visitors"?

Correct Answer
verified

Which of the following is an accurate definition of a mashup?

Correct Answer
verified

Mashup is an approach to aggregating content from multiple internal and external sources on customizable web pages.

Correct Answer
verified

Correct Answer
verified

Which of the following is a characteristic of decisions made at an organization's strategic level?

Correct Answer
verified

Mid-level decisions undertaken by managers by drawing upon business intelligence to implement marketing plans and product development are made at the tactical level.

Correct Answer
verified

Clickstream data refers to every single click by every visitor, along with associated data revealing customer behavior.

Correct Answer
verified

The online analytical processing system allows users to slice and dice massive amounts of data stored in data warehouses to reveal significant patterns and trends.

Correct Answer
verified
True

Correct Answer
verified

Which of the following is a feature of optimization?

Correct Answer
verified

Which of the following real-life functions does an intelligent agent perform?

Correct Answer
verified

Which of the following is a function of online analytical processing?

Correct Answer
verified

OLAP systems achieve their speed and their slice-and-dice capabilities by building multidimensional data cubes.

Correct Answer
verified

Data warehouses offer an opportunity to combine the data housed in separate systems into one and then load it to a database optimized for complex queries.

Correct Answer
verified
True

Which of the following is an accurate definition of conversion rate?

Correct Answer
verified

Jane Adams is a director at Wilderness, a travel house in Manhattan. What type of decision does she take in opening another branch of the company in Chicago?

Correct Answer
verified

Text mining is a discovery process in which unstructured text information is the source of business intelligence.

Correct Answer
verified

Exam 7: Business Intelligence and Decision Support

Text mining, which monitors web chatter, helps in managing customer relationships and spotting crises early.

Correct AnswerverifiedTrue

A standardized and regularly updated output from a publisher that can be embedded in a customized mashup is known as a ________.

Correct AnswerverifiedShow Answer

Which of the following prevents the slowing down of an operational system?

Correct AnswerverifiedShow Answer

Which of the following is an accurate definition of the web metric "unique visitors"?

Correct AnswerverifiedShow Answer

Which of the following is an accurate definition of a mashup?

Correct AnswerverifiedShow Answer

Mashup is an approach to aggregating content from multiple internal and external sources on customizable web pages.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is a characteristic of decisions made at an organization's strategic level?

Correct AnswerverifiedShow Answer

Mid-level decisions undertaken by managers by drawing upon business intelligence to implement marketing plans and product development are made at the tactical level.

Correct AnswerverifiedShow Answer

Clickstream data refers to every single click by every visitor, along with associated data revealing customer behavior.

Correct AnswerverifiedShow Answer

The online analytical processing system allows users to slice and dice massive amounts of data stored in data warehouses to reveal significant patterns and trends.

Correct AnswerverifiedTrue

Correct AnswerverifiedShow Answer

Which of the following is a feature of optimization?

Correct AnswerverifiedShow Answer

Which of the following real-life functions does an intelligent agent perform?

Correct AnswerverifiedShow Answer

Which of the following is a function of online analytical processing?

Correct AnswerverifiedShow Answer

OLAP systems achieve their speed and their slice-and-dice capabilities by building multidimensional data cubes.

Correct AnswerverifiedShow Answer

Data warehouses offer an opportunity to combine the data housed in separate systems into one and then load it to a database optimized for complex queries.

Correct AnswerverifiedTrue

Which of the following is an accurate definition of conversion rate?

Correct AnswerverifiedShow Answer

Jane Adams is a director at Wilderness, a travel house in Manhattan. What type of decision does she take in opening another branch of the company in Chicago?

Correct AnswerverifiedShow Answer

Text mining is a discovery process in which unstructured text information is the source of business intelligence.

Correct AnswerverifiedShow Answer

Correct Answer
verified
True

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

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Correct Answer
verified
True

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Correct Answer
verified

Correct Answer
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verified

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verified

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verified
True

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Correct Answer
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