Question 1

owner of your local KFC franchise had a good year with rising revenues and reduced operating costs that resulted in a personal income of approximately $100,000.One-third of that was taken for local,state,and federal income taxes and another third went to pay for a home mortgage,car payments,food,clothing,and other necessities.What is the remaining third called?

Accepted Answer

A)   gross income
B)   bonus income
C)   discretionary income
D)   disposable income
E)   profitF) D) and E)
G) C) and D)

Question 2

factors contributed to changes in attitudes of women during the past thirty years?

Accepted Answer

Several factors have contributed to the ...

Question 3

millennials,environmental sustainability means __________.

Accepted Answer

A)   engaging in free market economics with fair but limited regulations to manage exchange relationships
B)   social responsibility, or having organizations being accountable to society for their actions
C)   exploiting a nation's natural resources for the betterment of its society
D)   executing a "drill baby drill" strategy regarding oil and natural gas exploration to make the United States energy independent
E)   seeking "brown" jobs in agriculture that emphasize economies of scale in farming and ranchingF) A) and C)
G) C) and D)

Question 4

marketing,the form of competition that occurs when only one firm sells the product is referred to as __________.

Accepted Answer

A)   pure competition
B)   a megopoly
C)   an oligopoly
D)   monopolistic competition
E)   pure monopolyF) B) and D)
G) A) and B)

Question 5

HTC Thunderbolt Ad
-Which generational cohort is the HTC Thunderbolt ad above most likely trying to reach?

Accepted Answer

A)   Generation X
B)   baby boomers
C)   Generation Z
D)   baby busters
E)   Generation YF) A) and B)
G) B) and E)

Question 6

consumers are committed to brands with a strong link to social action.An example of this would be

Accepted Answer

A)   McDonald's "I'm Lovin' It" campaign.
B)   Brita's "Filter for Good" campaign.
C)   Diesel's "Be Stupid" campaign.
D)   Liz Claiborne's "Claiborne for Men" campaign.
E)   Samsung's "The Jitterbug" campaign.F) All of the above
G) B) and E)

Question 7

example of a dramatic __________ change is the increasing use of e-readers like Amazon's Kindle and tablet devices like Apple's iPad to read digital books.

Accepted Answer

A)   managerial
B)   technological
C)   ethical
D)   regulatory
E)   economicF) D) and E)
G) B) and C)

Question 8

statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration is referred to as a

Accepted Answer

A)   micropolitan statistical area.
B)   metropolitan statistical area.
C)   consolidated metropolitan statistical area.
D)   megapolitan statistical area.
E)   metropolitan division.F) B) and D)
G) None of the above

Question 9

of the following are time periods that the U.S.economy experienced a period of recession EXCEPT:

Accepted Answer

A)   1973−1975
B)   1981−1982
C)   1990−1991
D)   2007−2009
E)   2010−2011 (as of late-2011) F) D) and E)
G) All of the above

Question 10

Generics Photo
-the Generics photo above,the manufacturers of these products are concerned that their brand names will become generic.The legislation most likely to address this issue is the __________.

Accepted Answer

A)   Sherman Antitrust Act
B)   Patent Act
C)   Clayton Act
D)   Lanham Act
E)   Miller-Tydings ActF) A) and B)
G) D) and E)

Question 11

compared to baby boomers,members of Generation X are more likely to invest their money in __________.

Accepted Answer

A)   entertainment
B)   non-durables
C)   discretionary spending
D)   diamonds
E)   real estateF) D) and E)
G) B) and E)

Question 12

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as __________.

Accepted Answer

A)   substitute firms
B)   target markets
C)   complementary firms
D)   cross product marketers
E)   competitionF) All of the above
G) A) and B)

Question 13

1970,the typical U.S.household earned about $8,700.In 2009,the typical U.S.household earned about $49,777.If adjusted for inflation,the gross income of the typical U.S.household in 2009 relative to 1970 has __________.

Accepted Answer

A)   increased dramatically
B)   increased somewhat
C)   remained relatively stable
D)   decreased somewhat
E)   decreased dramaticallyF) B) and D)
G) None of the above

Question 14

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

Accepted Answer

A)   regulatory
B)   technological
C)   competitive
D)   economic
E)   socialF) C) and E)
G) B) and D)

Question 15

first major federal legislation passed to encourage competition in the United States was the

Accepted Answer

A)   Sherman Antitrust Act.
B)   Lanham Act.
C)   Federal Trade Commission Act.
D)   Robinson-Patman Act.
E)   Clayton Act.F) C) and D)
G) D) and E)

Question 16

Which of the following is an example of how Generation Y members are different from other generations?

Accepted Answer

A)   They are parents of the baby boomers.
B)   They represent the first generation that has less than the previous generation.
C)   They represent the greatest generation: parents of post-WWII babies.
D)   They have little interest in communication relative to other generations.
E)   They are attracted to purposeful work where they have control.F) A) and D)
G) All of the above

Question 17

Which of the following trends identified in an environmental scan is a regulatory trend?

Accepted Answer

A)   Digital TVs, tablet devices, and smartphones will become increasingly connected.
B)   Partnerships, collaborations, and co-creation of value will become important dimensions of business rivalry.
C)   The U.S., Japan, China, and the E.U. countries will increase investments in sustainable living structures.
D)   Health consciousness will lead to more public and private smoke-free areas.
E)   Global media consumption (online and social)  will continue to grow dramatically.F) All of the above
G) B) and E)

Question 18

Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n) __________.

Accepted Answer

A)   oligopoly
B)   trilateral monopoly
C)   monopoly
D)   pure competition
E)   monopolistic competitionF) B) and D)
G) A) and D)

Question 19

Which of the following statements is most accurate?

Accepted Answer

A)   Racial and ethnic groups are equally dispersed throughout the United States.
B)   Racial and ethnic groups do not respond to multicultural marketing programs since they are similar to Caucasians in terms of their attitudes and behaviors.
C)   Organizations that target racial and ethnic groups tend to separate their multicultural marketing efforts from their regional marketing activities.
D)   Racial and ethnic groups tend to be concentrated in geographic regions in the United States.
E)   Due to the "melting pot" effect, racial and ethnic groups in the United States tend to have very similar attitudes, communication preferences, and lifestyles because they have been effectively assimilated within the population.F) B) and D)
G) A) and C)

Question 20

Barriers to entry include capital requirements,switching costs,advertising expenditures,and

Accepted Answer

A)   personnel shortages.
B)   distribution access.
C)   field of experience.
D)   inventory deficits.
E)   prior enterprise failures.F) A) and B)
G) B) and E)

Exam 3: Scanning the Marketing Environment

Generics Photo -the Generics photo above,the manufacturers of these products are concerned that their brand names will become generic.The legislation most likely to address this issue is the __________.

Correct Answer
verified

Which of the following statements is most accurate?

Correct Answer
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consumers are committed to brands with a strong link to social action.An example of this would be

Correct Answer
verified

compared to baby boomers,members of Generation X are more likely to invest their money in __________.

Correct Answer
verified

example of a dramatic __________ change is the increasing use of e-readers like Amazon's Kindle and tablet devices like Apple's iPad to read digital books.

Correct Answer
verified

1970,the typical U.S.household earned about $8,700.In 2009,the typical U.S.household earned about $49,777.If adjusted for inflation,the gross income of the typical U.S.household in 2009 relative to 1970 has __________.

Correct Answer
verified

Which of the following trends identified in an environmental scan is a regulatory trend?

Correct Answer
verified

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

Correct Answer
verified

Correct Answer
verified

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as __________.

Correct Answer
verified

factors contributed to changes in attitudes of women during the past thirty years?

Correct Answer
verified
Several factors have contributed to the ...
View Answer

HTC Thunderbolt Ad -Which generational cohort is the HTC Thunderbolt ad above most likely trying to reach?

Correct Answer
verified

of the following are time periods that the U.S.economy experienced a period of recession EXCEPT:

Correct Answer
verified

first major federal legislation passed to encourage competition in the United States was the

Correct Answer
verified

marketing,the form of competition that occurs when only one firm sells the product is referred to as __________.

Correct Answer
verified

Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n) __________.

Correct Answer
verified

statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration is referred to as a

Correct Answer
verified

millennials,environmental sustainability means __________.

Correct Answer
verified

Which of the following is an example of how Generation Y members are different from other generations?

Correct Answer
verified

Barriers to entry include capital requirements,switching costs,advertising expenditures,and

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

Generics Photo -the Generics photo above,the manufacturers of these products are concerned that their brand names will become generic.The legislation most likely to address this issue is the __________.

Correct AnswerverifiedShow Answer

Which of the following statements is most accurate?

Correct AnswerverifiedShow Answer

consumers are committed to brands with a strong link to social action.An example of this would be

Correct AnswerverifiedShow Answer

compared to baby boomers,members of Generation X are more likely to invest their money in __________.

Correct AnswerverifiedShow Answer

example of a dramatic __________ change is the increasing use of e-readers like Amazon's Kindle and tablet devices like Apple's iPad to read digital books.

Correct AnswerverifiedShow Answer

1970,the typical U.S.household earned about $8,700.In 2009,the typical U.S.household earned about $49,777.If adjusted for inflation,the gross income of the typical U.S.household in 2009 relative to 1970 has __________.

Correct AnswerverifiedShow Answer

Which of the following trends identified in an environmental scan is a regulatory trend?

Correct AnswerverifiedShow Answer

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as __________.

Correct AnswerverifiedShow Answer

factors contributed to changes in attitudes of women during the past thirty years?

Correct AnswerverifiedSeveral factors have contributed to the ...View AnswerShow Answer

HTC Thunderbolt Ad -Which generational cohort is the HTC Thunderbolt ad above most likely trying to reach?

Correct AnswerverifiedShow Answer

of the following are time periods that the U.S.economy experienced a period of recession EXCEPT:

Correct AnswerverifiedShow Answer

first major federal legislation passed to encourage competition in the United States was the

Correct AnswerverifiedShow Answer

marketing,the form of competition that occurs when only one firm sells the product is referred to as __________.

Correct AnswerverifiedShow Answer

Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n) __________.

Correct AnswerverifiedShow Answer

statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration is referred to as a

Correct AnswerverifiedShow Answer

millennials,environmental sustainability means __________.

Correct AnswerverifiedShow Answer

Which of the following is an example of how Generation Y members are different from other generations?

Correct AnswerverifiedShow Answer

Barriers to entry include capital requirements,switching costs,advertising expenditures,and

Correct AnswerverifiedShow Answer

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Several factors have contributed to the ...
View Answer

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