Question 1

Which of the following statements about how women buy cars today is most accurate?

Accepted Answer

A)   Women have definite likes or dislikes when buying a car, but they don't feel comfortable expressing their opinions.
B)   Most women actually enjoy the price negotiation process.
C)   The issue of "speed" is an important factor to men but not really important to women.
D)   Women are more likely to make their car purchase selection as a result of information provided by a friend or a relative than from promotional information.
E)   Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.F) A) and D)
G) A) and B)

Question 2

attitude refers to

Accepted Answer

A)   a person's consistent behaviors or responses to recurring situations.
B)   the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
C)   a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people.
D)   the feelings one has about the preferable modes of conduct that tend to persist over time.
E)   a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.F) A) and B)
G) B) and D)

Question 3

Figure 5-5
-According to Figure 5-5 above,"E" defines what level in the hierarchy of needs?

Accepted Answer

A)   self-actualization
B)   personal
C)   social
D)   safety
E)   physiologicalF) B) and E)
G) A) and B)

Question 4

EHarmony claims to be the world's most trusted online dating website.Its appeal is to satisfy consumers' __________ needs.

Accepted Answer

A)   physiological
B)   personal
C)   safety
D)   social
E)   psychologicalF) A) and B)
G) A) and C)

Question 5

aspiration group is one

Accepted Answer

A)   to which a person belongs, including fraternities and social clubs.
B)   that a person wishes to be a member of or wishes to be identified with.
C)   that a person wishes to maintain a distance from because of differences in values or behaviors.
D)   that a person knows he or she can never really fit into because of basic cultural differences.
E)   that a person feels is significantly above him or her in terms of socioeconomics.F) C) and E)
G) B) and E)

Question 6

Rackspace U.S.Inc.is a Web hosting company.That means that if you want to have a website,you could buy not only Internet space from it but also technical support and design services.When its ad tells you that its users consider Rackspace,which is "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?

Accepted Answer

A)   identify its core values
B)   reduce new buyers' cognitive dissonance
C)   increase new buyers' cognitive dissonance
D)   produce a consideration set
E)   evoke problem recognitionF) B) and D)
G) A) and E)

Question 7

energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Accepted Answer

A)   personality.
B)   antecedent state.
C)   motivation.
D)   cognitive dissonance.
E)   perception.F) A) and B)
G) B) and C)

Question 8

Define consumer socialization.

Accepted Answer

Consumer socialization is a process by w...

Question 9

Haggar Ad
-Haggar ad shown above shows that a woman has a(n) __________ role in the purchase decision process when buying men's clothing.

Accepted Answer

A)   information gatherer
B)   influencer
C)   decision maker
D)   purchaser
E)   userF) A) and C)
G) A) and E)

Question 10

Figure 5-5
-According to Figure 5-5 above,shelter is an example of a __________ need.

Accepted Answer

A)   self-actualization
B)   personal
C)   social
D)   safety
E)   physiologicalF) A) and B)
G) B) and C)

Question 11

process of developing automatic responses to a situation built up through repeated exposure to it is referred to as ___________.

Accepted Answer

A)   perceptual learning
B)   retentive learning
C)   functional learning
D)   motivated learning
E)   behavioral learningF) A) and E)
G) A) and D)

Question 12

the VALS framework,those consumers who are practical and deliberate information-seekers,and who value durability and functionality in products over styling and newness,are called

Accepted Answer

A)   Experiencers.
B)   Achievers.
C)   Believers.
D)   Thinkers.
E)   Innovators.F) A) and D)
G) A) and C)

Question 13

local country club has a great golf course,swimming pool,tennis courts,and even a stable for horses.It also has numerous high-profile business people and local politicians as members.To attract new members,the club's board of directors should focus its marketing efforts on people who view its current members as a(n) __________ group.

Accepted Answer

A)   achieving
B)   aspiration
C)   dissociative
D)   pressure
E)   involvementF) A) and E)
G) B) and C)

Question 14

Colgate Toothpaste Ad
-Ford Escape Hybrid SUV was the first of its kind on the market to use both electricity and gasoline to power this vehicle.Ford has targeted not only people who are excited about technology but also those who want to contribute to cleaner air.Ford set a goal to attract 20,000 buyers a year for this SUV.Ford is trying to change consumer attitudes by

Accepted Answer

A)   changing beliefs about the extent to which a brand has a specific attribute.
B)   changing the perceived importance of a specific attribute.
C)   adding a new attribute.
D)   reducing the perceived risk of the product.
E)   providing stimulus generalization to prospective buyers.F) B) and E)
G) A) and C)

Question 15

Figure 5-2
-Figure 5-2 above,the first column "Brand" includes Apple,Blackberry,HTC,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use Consumer Reports to evaluate smartphones.

Accepted Answer

A)   consideration set
B)   evaluative criteria
C)   points of difference
D)   value propositions
E)   core benefitsF) A) and E)
G) A) and B)

Question 16

example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

A)   personal experience.
B)   salespeople.
C)   consumer programs on talk radio stations.
D)   friends and relatives.
E)   Consumer Reports magazine.F) C) and D)
G) A) and E)

Question 17

most frequently used determinants of social class are

Accepted Answer

A)   lifestyle, behavior patterns, and values.
B)   occupation, education, and source of income.
C)   lifestyle, education, and income.
D)   education, ancestry, and income.
E)   income, family background, and occupation.F) B) and C)
G) A) and D)

Question 18

groups of consumers motivated by __________ are those who desire social or physical activity,variety,and risk.

Accepted Answer

A)   ideals
B)   rewards
C)   achievement
D)   self-expression
E)   successF) A) and D)
G) All of the above

Question 19

the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.

Accepted Answer

A)   Strivers
B)   Experiencers
C)   Believers
D)   Makers
E)   SurvivorsF) A) and E)
G) B) and D)

Question 20

Figure 5-5
-According to Figure 5-5 above,"D" defines what level in the hierarchy of needs?

Accepted Answer

A)   self-actualization
B)   personal
C)   social
D)   safety
E)   physiologicalF) None of the above
G) C) and E)

Exam 5: Understanding Consumer Behavior

the VALS framework,those consumers who are practical and deliberate information-seekers,and who value durability and functionality in products over styling and newness,are called

Correct Answer
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Correct Answer
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Figure 5-2 -Figure 5-2 above,the first column "Brand" includes Apple,Blackberry,HTC,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use Consumer Reports to evaluate smartphones.

Correct Answer
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Figure 5-5 -According to Figure 5-5 above,"E" defines what level in the hierarchy of needs?

Correct Answer
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Correct Answer
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Figure 5-5 -According to Figure 5-5 above,shelter is an example of a __________ need.

Correct Answer
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Which of the following statements about how women buy cars today is most accurate?

Correct Answer
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the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.

Correct Answer
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Define consumer socialization.

Correct Answer
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Consumer socialization is a process by w...
View Answer

EHarmony claims to be the world's most trusted online dating website.Its appeal is to satisfy consumers' __________ needs.

Correct Answer
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energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Correct Answer
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process of developing automatic responses to a situation built up through repeated exposure to it is referred to as ___________.

Correct Answer
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Figure 5-5 -According to Figure 5-5 above,"D" defines what level in the hierarchy of needs?

Correct Answer
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groups of consumers motivated by __________ are those who desire social or physical activity,variety,and risk.

Correct Answer
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example of a marketer-dominated source of information consulted during an external search would include

Correct Answer
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most frequently used determinants of social class are

Correct Answer
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aspiration group is one

Correct Answer
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Correct Answer
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attitude refers to

Correct Answer
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Haggar Ad -Haggar ad shown above shows that a woman has a(n) __________ role in the purchase decision process when buying men's clothing.

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

the VALS framework,those consumers who are practical and deliberate information-seekers,and who value durability and functionality in products over styling and newness,are called

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 5-2 -Figure 5-2 above,the first column "Brand" includes Apple,Blackberry,HTC,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use Consumer Reports to evaluate smartphones.

Correct AnswerverifiedShow Answer

Figure 5-5 -According to Figure 5-5 above,"E" defines what level in the hierarchy of needs?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 5-5 -According to Figure 5-5 above,shelter is an example of a __________ need.

Correct AnswerverifiedShow Answer

Which of the following statements about how women buy cars today is most accurate?

Correct AnswerverifiedShow Answer

the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.

Correct AnswerverifiedShow Answer

Define consumer socialization.

Correct AnswerverifiedConsumer socialization is a process by w...View AnswerShow Answer

EHarmony claims to be the world's most trusted online dating website.Its appeal is to satisfy consumers' __________ needs.

Correct AnswerverifiedShow Answer

energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Correct AnswerverifiedShow Answer

process of developing automatic responses to a situation built up through repeated exposure to it is referred to as ___________.

Correct AnswerverifiedShow Answer

Figure 5-5 -According to Figure 5-5 above,"D" defines what level in the hierarchy of needs?

Correct AnswerverifiedShow Answer

groups of consumers motivated by __________ are those who desire social or physical activity,variety,and risk.

Correct AnswerverifiedShow Answer

example of a marketer-dominated source of information consulted during an external search would include

Correct AnswerverifiedShow Answer

most frequently used determinants of social class are

Correct AnswerverifiedShow Answer

aspiration group is one

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

attitude refers to

Correct AnswerverifiedShow Answer

Haggar Ad -Haggar ad shown above shows that a woman has a(n) __________ role in the purchase decision process when buying men's clothing.

Correct AnswerverifiedShow Answer

Correct Answer
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Consumer socialization is a process by w...
View Answer

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