Question 1

Dick's Sporting Goods carries baseballs all year around.The same is true for footballs and tennis equipment.Dick's Sporting Goods offers __________ utility for these products.

Accepted Answer

A)  time
B)  place
C)  possession
D)  market
E)  formF) All of the above
G) B) and E)

Question 2

Bridging is a not-for-profit organization.It matches people's gifts of surplus things such as dishes and furniture with other people's needs.Bridging is an example of today's __________; innovative activities that help solve the practical needs of society.

Accepted Answer

A)  social welfare
B)  social entrepreneurship
C)  have not's
D)  green environment
E)  hidden potentialF) B) and E)
G) A) and B)

Question 3

To avoid new-product failure, Robert M.McMath, a new-product expert, suggests

Accepted Answer

A)  implementing a regional rather than a nationwide rollout of the product.
B)  a thorough examination of similar products that have had a higher than anticipated success.
C)  focusing on customer benefits and learning from the past.
D)  spending as much of the budget as possible on new product production.
E)  releasing several different prototypes at the same time to see which is most successful.F) A) and C)
G) B) and E)

Question 4

The marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem are referred to as the __________.

Accepted Answer

A)  marketing concept
B)  marketing mix
C)  marketing program
D)  environmental factors
E)  management toolsF) A) and D)
G) A) and C)

Question 5

After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

Accepted Answer

A)  marketing strategy.
B)  marketing program.
C)  macromarketing program.
D)  micromarketing program.
E)  marketing concept.F) All of the above
G) A) and C)

Question 6

A factor that might doom a product is referred to as a(n)  __________.

Accepted Answer

A)  albatross
B)  monkey wrench
C)  showstopper
D)  loose cannon
E)  wild cardF) D) and E)
G) All of the above

Question 7

United Way of Greater Toronto (UWGT) , like many charities, was sitting on a gold mine of donor data (including companies, groups, and individuals) .Unfortunately, UWGT was not certain how to use that information to its greatest advantage.UWGT could blanket past donors with generic mailings, but it could not offer donors information that would convince them to donate to UWGT rather than other charities.Which of the following tools would be most useful for the nonprofit organization to utilize?

Accepted Answer

A)  A flexible marketing system
B)  A database warehouse
C)  Customer relationship management
D)  Competitive intelligence
E)  A customer-oriented marketing mixF) B) and C)
G) A) and D)

Question 8

If other companies applied the same strategy used by David Windorski at 3M, they would most likely

Accepted Answer

A)  find a winning strategy and stick with it.
B)  search continuously to discover customers' needs.
C)  change strategies every ten years to avoid becoming complacent.
D)  avoid excessive attention to customers' demands; customers cannot always differentiate between their needs and their wants.
E)  focus on the shareholders of the company and know the strategy will follow.F) D) and E)
G) A) and E)

Question 9

Which of the following statements describes an environmental force?

Accepted Answer

A)  Tupperware has more than 200,000 independent contractor dealers who market its entire product line.
B)  A car battery comes with a lifetime guarantee.
C)  An automobile offers a $500.00 rebate during the month of July.
D)  Several states have legislation requiring children under the age of four to use car seats.
E)  A major bottler offers a 10-cent refund on returnable bottles.F) C) and D)
G) A) and D)

Question 10

The element of the marketing mix that describes a means of getting the product to the consumer is

Accepted Answer

A)  promotion.
B)  price.
C)  product.
D)  place.
E)  process.F) A) and B)
G) A) and C)

Question 11

The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as __________.

Accepted Answer

A)  marketing
B)  production and advertising
C)  innovative selling
D)  creative planning
E)  consumerismF) C) and D)
G) A) and B)

Question 12

Which of the following statements about 3M's market research, prior to introducing the Post-it® Flag Highlighter is most accurate?

Accepted Answer

A)  Windorski worked with clay and wood models to see how much additional weight students would be willing to carry in their backpacks.
B)  Windorski asked students to dump the contents of their backpacks to make sure nothing was being stolen.
C)  Windorski used focus groups, observed students' studying behavior, and even gave out trial Post-it® Flag Highlighters to students to try for a month.
D)  Windorski hired students to handout promotional materials at their home universities and colleges.
E)  Windorski reassigned all personnel over twenty-five to different projects so they could not inadvertently influence younger participants based on their own experiences.F) A) and E)
G) A) and B)

Question 13

If you followed the suggestions of Robert M.McMath, which answer provides the best advice for a marketer preparing to launch a new consumer health beverage?

Accepted Answer

A)  Give the product a scientific sounding name that explains all of its benefits.
B)  Give the product a mysterious name that is unrelated to the product's benefits but provokes consumer curiosity.
C)  Initiate a campaign against beverage sweetened with corn syrup.
D)  Create unusual packaging that has special shelving requirements.
E)  Focus on what the customer benefit is, and learn from the past.F) A) and B)
G) B) and E)

Question 14

In our free-enterprise society, which three specific groups benefit from effective marketing?

Accepted Answer

The three specific groups that benefit f...

Question 15

The ability to buy a soda from a vending machine demonstrates which element of the marketing mix?

Accepted Answer

A)  Product
B)  Price
C)  Promotion
D)  Place
E)  ProcessF) All of the above
G) C) and E)

Question 16

FIGURE 1-4 ® Flag Highlighters and Post-it® Flag Pens are quite distinct. B) the market segments for Post-it® Flag Highlighters and Post-it® Flag Pens overlap. C) the Post-it® Flag Highlighters and Post-it® Flag Pens are priced unfairly. D) the Post-it® Flag Highlighters and Post-it® Flag Pens are identical to previous products. E) the promotion strategy is designed to increase awareness amongst potential users." class="answers-bank-image d-inline" rel="preload" >
-From Figure 1-4 above, the reader could conclude that

Accepted Answer

A)  the market segments Post-it® Flag Highlighters and Post-it® Flag Pens are quite distinct.
B)  the market segments for Post-it® Flag Highlighters and Post-it® Flag Pens overlap.
C)  the Post-it® Flag Highlighters and Post-it® Flag Pens are priced unfairly.
D)  the Post-it® Flag Highlighters and Post-it® Flag Pens are identical to previous products.
E)  the promotion strategy is designed to increase awareness amongst potential users.F) A) and B)
G) A) and C)

Question 17

Steve Chen, Chad Hurley, and Jawed Karim were the minds behind the __________ concept.

Accepted Answer

A)  PayPal
B)  eBay
C)  Amazon
D)  YouTube
E)  FacebookF) B) and D)
G) D) and E)

Question 18

The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization and its stakeholders is referred to as __________.

Accepted Answer

A)  marketing
B)  production
C)  manufacturing
D)  selling
E)  promotionF) A) and D)
G) A) and C)

Question 19

FIGURE 1-4 
-In Figure 1-4 above, the marketing program is designed for

Accepted Answer

A)  the initial introduction of two new 3M products.
B)  specific promotions to be used for long range strategies.
C)  targeting the market into twelve specific segments.
D)  marketing 3-M products to foreign markets.
E)  positioning the products relative to major competitors.F) C) and E)
G) None of the above

Question 20

Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small slices of meat, and small slices of cheese.Some versions contain Capri Sun drinks.Others are called "Cracker Stackers" and "Fun Fuel".The box is bright yellow and the quantity of food contained within is small.The target market for Kraft Lunchables is most likely

Accepted Answer

A)  moms of school-age children packing a simple healthy lunch.
B)  business people looking for a quick snack.
C)  business travelers on the run.
D)  teenagers who are hungry right after school.
E)  baby boomers who are trying to lose weight.F) A) and B)
G) B) and D)

Exam 1: Creating Customer Relationships and Value Through Marketing

If you followed the suggestions of Robert M.McMath, which answer provides the best advice for a marketer preparing to launch a new consumer health beverage?

Correct Answer
verified

Steve Chen, Chad Hurley, and Jawed Karim were the minds behind the __________ concept.

Correct Answer
verified

After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

Correct Answer
verified

The element of the marketing mix that describes a means of getting the product to the consumer is

Correct Answer
verified

Bridging is a not-for-profit organization.It matches people's gifts of surplus things such as dishes and furniture with other people's needs.Bridging is an example of today's __________; innovative activities that help solve the practical needs of society.

Correct Answer
verified

The ability to buy a soda from a vending machine demonstrates which element of the marketing mix?

Correct Answer
verified

The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as __________.

Correct Answer
verified

Dick's Sporting Goods carries baseballs all year around.The same is true for footballs and tennis equipment.Dick's Sporting Goods offers __________ utility for these products.

Correct Answer
verified

The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization and its stakeholders is referred to as __________.

Correct Answer
verified

In our free-enterprise society, which three specific groups benefit from effective marketing?

Correct Answer
verified
The three specific groups that benefit f...
View Answer

The marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem are referred to as the __________.

Correct Answer
verified

Which of the following statements about 3M's market research, prior to introducing the Post-it^® Flag Highlighter is most accurate?

Correct Answer
verified

Which of the following statements describes an environmental force?

Correct Answer
verified

Correct Answer
verified

If other companies applied the same strategy used by David Windorski at 3M, they would most likely

Correct Answer
verified

To avoid new-product failure, Robert M.McMath, a new-product expert, suggests

Correct Answer
verified

FIGURE 1-4 -In Figure 1-4 above, the marketing program is designed for

Correct Answer
verified

Correct Answer
verified

A factor that might doom a product is referred to as a(n) __________.

Correct Answer
verified

FIGURE 1-4 -From Figure 1-4 above, the reader could conclude that

Correct Answer
verified

Exam 1: Creating Customer Relationships and Value Through Marketing

If you followed the suggestions of Robert M.McMath, which answer provides the best advice for a marketer preparing to launch a new consumer health beverage?

Correct AnswerverifiedShow Answer

Steve Chen, Chad Hurley, and Jawed Karim were the minds behind the __________ concept.

Correct AnswerverifiedShow Answer

After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

Correct AnswerverifiedShow Answer

The element of the marketing mix that describes a means of getting the product to the consumer is

Correct AnswerverifiedShow Answer

Bridging is a not-for-profit organization.It matches people's gifts of surplus things such as dishes and furniture with other people's needs.Bridging is an example of today's __________; innovative activities that help solve the practical needs of society.

Correct AnswerverifiedShow Answer

The ability to buy a soda from a vending machine demonstrates which element of the marketing mix?

Correct AnswerverifiedShow Answer

The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as __________.

Correct AnswerverifiedShow Answer

Dick's Sporting Goods carries baseballs all year around.The same is true for footballs and tennis equipment.Dick's Sporting Goods offers __________ utility for these products.

Correct AnswerverifiedShow Answer

The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization and its stakeholders is referred to as __________.

Correct AnswerverifiedShow Answer

In our free-enterprise society, which three specific groups benefit from effective marketing?

Correct AnswerverifiedThe three specific groups that benefit f...View AnswerShow Answer

The marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem are referred to as the __________.

Correct AnswerverifiedShow Answer

Which of the following statements about 3M's market research, prior to introducing the Post-it® Flag Highlighter is most accurate?

Correct AnswerverifiedShow Answer

Which of the following statements describes an environmental force?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

If other companies applied the same strategy used by David Windorski at 3M, they would most likely

Correct AnswerverifiedShow Answer

To avoid new-product failure, Robert M.McMath, a new-product expert, suggests

Correct AnswerverifiedShow Answer

FIGURE 1-4 -In Figure 1-4 above, the marketing program is designed for

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A factor that might doom a product is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

FIGURE 1-4 -From Figure 1-4 above, the reader could conclude that

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The three specific groups that benefit f...
View Answer

Correct Answer
verified

Which of the following statements about 3M's market research, prior to introducing the Post-it^® Flag Highlighter is most accurate?

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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