Filters
Question type

Study Flashcards

Reverse auctions


A) are seller-initiated.
B) benefit the sellers significantly more than the buyers.
C) have an increasing number of bidders as the auction progresses.
D) have sequential bidding.
E) have many buyers.

F) All of the above
G) D) and E)

Correct Answer

verifed

verified

A buy class situation affects buying center tendencies in different ways.If there is one person involved, the problem definition is well defined, and the time required for a decision is short, most likely the buy class situation is a


A) new buy.
B) straight rebuy.
C) conditional rebuy.
D) modified rebuy.
E) standard buy.

F) None of the above
G) C) and D)

Correct Answer

verifed

verified

At the weekly meeting for Choice Hotels (the company that owns Clarion Hotel, Quality Inn, Comfort Inn, Comfort Suites, Sleep Inn, and Mainstay Inn) , the marketing manager said, "We need an inexpensive creative way to increase awareness of our hotels among people who travel by automobile.To do that I want to find some new media that the other hotel chains are not using." The purchase of this new media for the hotel chains' advertising would be an example of a


A) new buy.
B) straight rebuy.
C) converted rebuy.
D) modified rebuy.
E) standard rebuy.

F) A) and C)
G) A) and E)

Correct Answer

verifed

verified

Supplier development refers to


A) the deliberate effort by suppliers to build relationships that shape buyers' products, services, and capabilities to fit both the buyer's and seller's needs, as well as the needs of the ultimate consumer.
B) the practice of dividing up large orders amongst a number of suppliers rather than only one, to avoid possible delays due to environmental forces such as bad weather, plant mishaps, union issues, etc.
C) the practice of establishing a close relationship with one supplier rather than many to insure loyalty and preferred treatment when filling exceptionally large orders.
D) the deliberate effort by organizational buyers to build relationships that shape suppliers' products, services, and capabilities to fit a buyer's needs and those of its customers.
E) the shift of a firm from that of supplier to manufacturer when repeated experience with a product and excellent buyer/seller relationships make the shift both more feasible and profitable.

F) A) and B)
G) A) and C)

Correct Answer

verifed

verified

In terms of the buying center, Lands' End quality assurance personnel would assume the role of __________.


A) gatekeepers
B) deciders
C) buyers
D) influencers
E) users

F) A) and D)
G) None of the above

Correct Answer

verifed

verified

The three types of organizational buy classes are


A) industrial, reseller, and government.
B) consumer goods, industrial goods, and services.
C) users, influencers, and deciders.
D) new buy, make-buy, and modified rebuy.
E) straight rebuy, new buy, and modified rebuy.

F) A) and E)
G) A) and B)

Correct Answer

verifed

verified

At which stage in the buying decision process would a firm visit a potential supplier to assess their financial status?


A) problem recognition
B) alternative evaluation
C) information search
D) purchase decision
E) postpurchase behavior

F) A) and D)
G) A) and B)

Correct Answer

verifed

verified

Reciprocity refers to


A) the illegal practice of refusing to purchase a seller's products unless the seller agrees to purchase the buyer's products as well.
B) the illegal practice of refusing to purchase a seller's products unless the seller agrees not to sell that product or any similar products to the buyer's competitors.
C) the illegal practice of refusing to purchase a seller's products unless the seller agrees not to purchase that product or any similar products from any other buyer.
D) an industrial buying practice in which two organizations agree to purchase each other's products and services.
E) a form of reward to a customer for loyal or consistent purchases in the form of additional product at a greatly reduced fee.

F) A) and C)
G) B) and E)

Correct Answer

verifed

verified

The North American Industry Classification System (NAICS) system designates industries with a numerical code in a defined structure.A six-digit coding system is used.The sixth digit designate a(n)


A) subsector of the economy.
B) industry group.
C) specific industry.
D) individual country-level national industry.
E) sector of the economy.

F) B) and E)
G) A) and C)

Correct Answer

verifed

verified

Important market characteristics in organizational buying behavior include derived demand for industrial products and services and


A) fewer customers but with larger orders.
B) diminishing international opportunities as more firms enter the market.
C) more customers placing progressively larger orders.
D) unlimited markets but orders are becoming progressively smaller.
E) a market that functions independently of consumer demand.

F) A) and E)
G) B) and E)

Correct Answer

verifed

verified

To be a Wal-Mart supplier, a firm must be able to deliver its products to Wal-Mart distribution centers within a 15-minute window.If the driver arrives before or after the scheduled window they will be turned away and fined.Wal-Mart's insistence of choosing a supplier based upon their ability to provide on-time delivery is an example of a(n)


A) supplier value dimension.
B) derived demand factor.
C) evaluative criterion.
D) external performance measure.
E) organizational buying criterion.

F) All of the above
G) A) and B)

Correct Answer

verifed

verified

Procurement aims to integrate environmental considerations into all stages of an organization's buying process with the goal of reducing the impact on human health and the physical environment are referred to as


A) sustainable procurement.
B) maintenance procurement.
C) protract procurement.
D) prolong procurement.
E) partnership procurement.

F) B) and E)
G) C) and E)

Correct Answer

verifed

verified

Important buying process characteristics in organizational buying behavior include: technically qualified and professional buyers who follow established purchasing policies and procedures; buying objectives and criteria are typically spelled out, there are multiple buying influences and parties participating the purchase decision, and


A) few large transactions are made over the Internet due to concerns of industrial espionage.
B) there are often reciprocal arrangements and negotiations between buyers and sellers.
C) negotiations, purchases, and delivery occur in real time at an accelerated rate.
D) most purchases are made through government licensed negotiators.
E) sellers, rather than the buyers, are responsible for post-purchase evaluation of their goods or services.

F) A) and B)
G) None of the above

Correct Answer

verifed

verified

FIGURE 6-5 FIGURE 6-5   -Which type of auction does Figure 6-5 above represent? A) traditional auction B) vertical auction C) reverse auction D) horizontal auction E) reciprocal auction -Which type of auction does Figure 6-5 above represent?


A) traditional auction
B) vertical auction
C) reverse auction
D) horizontal auction
E) reciprocal auction

F) A) and B)
G) None of the above

Correct Answer

verifed

verified

When Lands' End shipping boxes without evaluating or changing specifications, it would most likely be an example of a


A) new buy.
B) modified rebuy.
C) conditional rebuy.
D) make-buy.
E) straight rebuy.

F) A) and E)
G) B) and E)

Correct Answer

verifed

verified

A firm that reprocesses a good or service it buys before selling the product again to the next buyer is referred to as a(n)


A) industrial firm.
B) reseller firm.
C) government agency.
D) wholesaler.
E) retail firm.

F) All of the above
G) C) and D)

Correct Answer

verifed

verified

The highest percentage of firms in industrial markets are classified as


A) manufacturing firms.
B) construction firms.
C) agricultural firms.
D) mining companies.
E) service firms.

F) A) and E)
G) B) and E)

Correct Answer

verifed

verified

If a purchase is a new buy for a manufacturer, the seller should be prepared to act as a consultant to the buyer, work with technical personnel, and


A) expect a long time for a buying decision to be reached.
B) neutralize a lot of conflict.
C) expect specifications to be changed many times before the buy is completed.
D) expect to have to do some favors for the decision-makers.
E) avoid making concessions or compromises.

F) D) and E)
G) C) and E)

Correct Answer

verifed

verified

The services market sells diverse services such as legal advice, auto repair, and dry cleaning.Along with __________, insurance, and real estate businesses, and transportation, communication and public utility firms, and not for profit, these firms represent about 75 percent of all industrial firms.


A) finance
B) wholesalers
C) retailers
D) government units
E) educational institutions

F) A) and B)
G) D) and E)

Correct Answer

verifed

verified

Which of the following characterizes organizational buyer-seller relationships?


A) Purchases are often made after brief negotiations.
B) Purchases are usually of large dollar values.
C) Short-term relationships are often prevalent.
D) Reciprocal arrangements rarely exist.
E) Delivery schedules are less important than production capacity.

F) A) and D)
G) B) and D)

Correct Answer

verifed

verified

Showing 61 - 80 of 203

Related Exams

Show Answer