Question 1

Gillette has updated its existing 'Close to You Dry Shaver' to allow it to be used in the shower (Close to You Wet-Dry Shaver) .This new Shaver would be considered a(n)

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  dynamically continuous innovation.
D)  symbiotic innovation.E) None of the above
F) All of the above

Question 2

IDEO is a company that:

Accepted Answer

A)  creates products solely for the business market.
B)  determines the legal standing of products engaged in the business analysis stage of the new-product process.
C)  is highly formalized and rule-bound.
D)  exists to develop and design new products.E) A) and B)
F) None of the above

Question 3

Cross-functional teams are most likely to be used in which stage of the new-product process?

Accepted Answer

A)  new-product strategy development
B)  idea generation
C)  development
D)  market testingE) C) and D)
F) B) and D)

Question 4

Parallel development is the simultaneous development of both the _____ processes.

Accepted Answer

A)  product and marketing
B)  production and financing
C)  product and production
D)  production and marketingE) None of the above
F) B) and D)

Question 5

Loblaws required that Birds Eye pay $15,000 to get its new frozen stir-fry vegetable mix placed in the freezers of Loblaws supermarkets.This payment is called a _____ by Birds Eye.

Accepted Answer

A)  retail goodwill fee
B)  bribe
C)  product support fee
D)  slotting feeE) A) and C)
F) A) and D)

Question 6

List four reasons why market testing might not be used by organizations in the new-product process.

Accepted Answer

The answer of List four reasons why market testing might...

Question 7

What is the limitation behind doing virtual reality market testing?

Accepted Answer

A)  It is not the real thing.
B)  It is more expensive than other methods of market testing.
C)  It is not as flexible as other methods of market testing.
D)  It is only used in retail.E) B) and C)
F) None of the above

Question 8

Imagine you work for a production company that has been approached by one of the networks to develop a concept for a new reality show.These seem to be the years of the reality television shows-just like we had not too long ago several new shows modeled after Friends.Where are you and your co-workers most likely to look first for a concept?

Accepted Answer

A)  conducting Nielsen a survey
B)  by observing what's on television
C)  through research and development
D)  by relying on brainstormingE) A) and B)
F) C) and D)

Question 9

Heinz launched its EZ Squirt Ketchup in an array of unlikely hues-from green and orange to pink and teal-with kid-friendly squeeze bottles and nozzles.When it was introduced,it would have been an example of a:

Accepted Answer

A)  continuous innovation.
B)  dynamically continuous innovation.
C)  dramatically continuous innovation.
D)  discontinuous innovation.E) A) and C)
F) C) and D)

Question 10

Apple's inventions were revolutionary in all of the following industries,except:

Accepted Answer

A)  personal computing
B)  animated movies
C)  digital publishing
D)  gift cardsE) A) and D)
F) All of the above

Question 11

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.Many Canadian banks offering telephone or Internet banking would be example of:

Accepted Answer

A)  style changes
B)  process-line extensions
C)  service-line extensions
D)  major service innovationsE) B) and C)
F) A) and B)

Question 12

Support goods include all of the following EXCEPT:

Accepted Answer

A)  services.
B)  supplies.
C)  accessory equipment.
D)  raw materials.E) A) and B)
F) All of the above

Question 13

In terms of promotion,which of the following types of goods would stress price,availability,and awareness?

Accepted Answer

A)  shopping
B)  convenience
C)  specialty
D)  unsoughtE) A) and B)
F) C) and D)

Question 14

Which of the following is considered a durable good?

Accepted Answer

A)  gasoline
B)  flour and sugar
C)  stereo equipment
D)  an airplane ticket to TorontoE) A) and B)
F) None of the above

Question 15

For David Kelley,co-founder of IDEO,product design includes both _______ and _________ elements.

Accepted Answer

A)  artistic; functional
B)  qualitative; quantitative
C)  economic; aesthetic
D)  practical; functionalE) B) and D)
F) None of the above

Question 16

One cause for product failure is incomplete market and product definition before product development starts.This problem can be avoided if the company developing the new product has:

Accepted Answer

A)  a static organizational culture.
B)  top management involvement in the development process.
C)  a marketer-dominated source of information for consumers.
D)  a protocol.E) All of the above
F) None of the above

Question 17

Factors such as total market dollars,market growth rate,gross profitability,and cash flow are a part of which stage of the new-product process?

Accepted Answer

A)  idea generation
B)  market testing
C)  business analysis
D)  developmentE) A) and D)
F) None of the above

Question 18

When Dell created a website where any individual can submit future ideas or products based on their experience with the company,Dell was using which specific strategy?

Accepted Answer

A)  open innovation
B)  crowdsourcing
C)  idea generation
D)  online ideationE) A) and B)
F) B) and D)

Question 19

Characterize the difference between a product line and a product mix.Give an example of each.

Accepted Answer

The answer of Characterize the difference between a product line...

Question 20

Colgate toothpaste is likely:

Accepted Answer

A)  purchased by the ultimate consumer.
B)  purchased for resale.
C)  used in the production of other items.
D)  a product a consumer will make an effort to seek out and buy.E) C) and D)
F) None of the above

Exam 10: Developing New Products and Services

Correct Answer
verified

Cross-functional teams are most likely to be used in which stage of the new-product process?

Correct Answer
verified

Which of the following is considered a durable good?

Correct Answer
verified

Apple's inventions were revolutionary in all of the following industries,except:

Correct Answer
verified

Factors such as total market dollars,market growth rate,gross profitability,and cash flow are a part of which stage of the new-product process?

Correct Answer
verified

Gillette has updated its existing 'Close to You Dry Shaver' to allow it to be used in the shower (Close to You Wet-Dry Shaver) .This new Shaver would be considered a(n)

Correct Answer
verified

Correct Answer
verified

What is the limitation behind doing virtual reality market testing?

Correct Answer
verified

IDEO is a company that:

Correct Answer
verified

Colgate toothpaste is likely:

Correct Answer
verified

Parallel development is the simultaneous development of both the _____ processes.

Correct Answer
verified

Support goods include all of the following EXCEPT:

Correct Answer
verified

List four reasons why market testing might not be used by organizations in the new-product process.

Correct Answer
verified

Loblaws required that Birds Eye pay $15,000 to get its new frozen stir-fry vegetable mix placed in the freezers of Loblaws supermarkets.This payment is called a _____ by Birds Eye.

Correct Answer
verified

Characterize the difference between a product line and a product mix.Give an example of each.

Correct Answer
verified

One cause for product failure is incomplete market and product definition before product development starts.This problem can be avoided if the company developing the new product has:

Correct Answer
verified

In terms of promotion,which of the following types of goods would stress price,availability,and awareness?

Correct Answer
verified

Heinz launched its EZ Squirt Ketchup in an array of unlikely hues-from green and orange to pink and teal-with kid-friendly squeeze bottles and nozzles.When it was introduced,it would have been an example of a:

Correct Answer
verified

When Dell created a website where any individual can submit future ideas or products based on their experience with the company,Dell was using which specific strategy?

Correct Answer
verified

For David Kelley,co-founder of IDEO,product design includes both _ and ___ elements.

Correct Answer
verified

Exam 10: Developing New Products and Services

Correct AnswerverifiedShow Answer

Cross-functional teams are most likely to be used in which stage of the new-product process?

Correct AnswerverifiedShow Answer

Which of the following is considered a durable good?

Correct AnswerverifiedShow Answer

Apple's inventions were revolutionary in all of the following industries,except:

Correct AnswerverifiedShow Answer

Factors such as total market dollars,market growth rate,gross profitability,and cash flow are a part of which stage of the new-product process?

Correct AnswerverifiedShow Answer

Gillette has updated its existing 'Close to You Dry Shaver' to allow it to be used in the shower (Close to You Wet-Dry Shaver) .This new Shaver would be considered a(n)

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What is the limitation behind doing virtual reality market testing?

Correct AnswerverifiedShow Answer

IDEO is a company that:

Correct AnswerverifiedShow Answer

Colgate toothpaste is likely:

Correct AnswerverifiedShow Answer

Parallel development is the simultaneous development of both the _____ processes.

Correct AnswerverifiedShow Answer

Support goods include all of the following EXCEPT:

Correct AnswerverifiedShow Answer

List four reasons why market testing might not be used by organizations in the new-product process.

Correct AnswerverifiedShow Answer

Loblaws required that Birds Eye pay $15,000 to get its new frozen stir-fry vegetable mix placed in the freezers of Loblaws supermarkets.This payment is called a _____ by Birds Eye.

Correct AnswerverifiedShow Answer

Characterize the difference between a product line and a product mix.Give an example of each.

Correct AnswerverifiedShow Answer

One cause for product failure is incomplete market and product definition before product development starts.This problem can be avoided if the company developing the new product has:

Correct AnswerverifiedShow Answer

In terms of promotion,which of the following types of goods would stress price,availability,and awareness?

Correct AnswerverifiedShow Answer

Heinz launched its EZ Squirt Ketchup in an array of unlikely hues-from green and orange to pink and teal-with kid-friendly squeeze bottles and nozzles.When it was introduced,it would have been an example of a:

Correct AnswerverifiedShow Answer

When Dell created a website where any individual can submit future ideas or products based on their experience with the company,Dell was using which specific strategy?

Correct AnswerverifiedShow Answer

For David Kelley,co-founder of IDEO,product design includes both _______ and _________ elements.

Correct AnswerverifiedShow Answer

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Correct Answer
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Correct Answer
verified

For David Kelley,co-founder of IDEO,product design includes both _ and ___ elements.

Correct Answer
verified