Question 1

Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in

Accepted Answer

A)   rural areas.
B)   smaller states.
C)   New York, Los Angeles, and Chicago.
D)   coastal resort areas.
E)   Great Lakes agricultural areas.F) None of the above
G) B) and E)

Question 2

Baby Boomers represent a tremendous opportunity for today's marketers. Who are the Baby Boomers? What are they likely to want?

Accepted Answer

Baby Boomers are the post-World War II g...

Question 3

When studying culture, the challenge for marketers is to determine whether culture

Accepted Answer

A)   can help to identify a particular group that might be interested in the marketer's products.
B)   is regional or subregional.
C)   reinforces stereotypes.
D)   is related to educational achievement.
E)   offers opportunities for competitors.F) A) and E)
G) A) and B)

Question 4

According to the text, younger consumers deal with having a lack of leisure time by

Accepted Answer

A)   sleeping less.
B)   eating unhealthy fast food meals.
C)   watching television programs on their laptops.
D)   multitasking.
E)   spending less time on the phone.F) B) and E)
G) A) and E)

Question 5

Which of these is a macroenvironmental factor?

Accepted Answer

A)   culture
B)   corporate partners
C)   competition
D)   company
E)   competenciesF) D) and E)
G) B) and E)

Question 6

Which statement about the changing ethnicity in the United States is TRUE?

Accepted Answer

A)   Minorities now represent almost half of the population in the United States.
B)   In spite of increases in the Hispanic population, Hispanic buying power is expected to maintain its current level.
C)   Hispanics differ vastly from other groups in America in terms of consumer behavior.
D)   African American U.S. households are more affluent than previous studies suggested.
E)   Asian Americans are the slowest growing minority population.F) A) and B)
G) C) and D)

Question 7

The three elements of the consumer's immediate environment are the company, competition, and corporate partners.

Accepted Answer

A) True 
 B)False

Question 8

Demographics are transmitted by words, literature, and institutions from generation to generation.

Accepted Answer

A) True 
 B)False

Question 9

Gretchen has a job that requires working late several nights a week. This puts a lot of strain on her to find time to shop and prepare meals for her family. Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except

Accepted Answer

A)   creating ready-to-eat meals that would allow Gretchen to have freshly prepared meals.
B)   developing meals with precut and premeasured ingredients that would allow Gretchen to cook them at home.
C)   staying open late.
D)   advertising their products heavily on daytime television.
E)   using creative checkout procedures so Gretchen can finish her shopping quickly.F) A) and B)
G) A) and C)

Question 10

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely

Accepted Answer

A)   decrease national cultural identity.
B)   reduce regional cultural differences.
C)   make it difficult to collect demographic information.
D)   create a demand for a new generational cohort.
E)   make it more difficult for companies to differentiate their products.F) B) and C)
G) C) and D) B

Question 11

Typical demographic data include all of the following EXCEPT

Accepted Answer

A)   gender.
B)   income.
C)   race.
D)   education.
E)   language differences.F) B) and E)
G) A) and E)

Question 12

The United States has often been called the melting pot society, integrating people from many cultures into the social fabric of the country. What challenges do marketers face in assessing U.S. culture?

Accepted Answer

Many immigrants hold on to cultural valu...

Question 13

How can marketers identify potential opportunities?

Accepted Answer

By paying close attention to c...

Question 14

In some parts of the United States a long sandwich is called a sub sandwich. In other parts of the country it is called a grinder. This is an example of what type of macroenvironmental factor?

Accepted Answer

This is an...

Question 15

At almost every major university, some group on campus pressures the university to become more green. What does this mean? What does it usually involve? Why would a university want to become greener?

Accepted Answer

Becoming more green on a university campus means providing more environmentally friendly goods and services. For a university, it would start with recycling but also might involve green building design, mass transportation, and environmental education. The role of universities is to educate people, including education about consumers' impact on the environment.

Question 16

What percentage of U.S. adults now recycle their soda bottles and newspapers?

Accepted Answer

A)   10%
B)   20%
C)   50%
D)   75%
E)   90%F) C) and E)
G) B) and C) C

Question 17

Julie has been doing the family's weekly shopping since she was twelve, although she doesn't particularly like doing it. She tends to question what salespeople tell her and demands convenience. Julie demonstrates characteristics of the __________ generational cohort.

Accepted Answer

A)   Baby Boomers
B)   Generation W
C)   Generation X
D)   Generation Y
E)   Generation ZF) A) and B)
G) C) and D)

Question 18

What social trend has influenced retailers to make their products available wherever and whenever customers want them?

Accepted Answer

The time-poor societ...

Question 19

Recently, Jason, one of the few Americans who has not registered with the Do Not Call Registry, received a call from a marketer suggesting Jason needed additional insurance since he had just become a father and changed jobs. Jason was likely shocked and concerned about

Accepted Answer

A)   his financial situation.
B)   his lack of privacy.
C)   the marketer's lack of cultural awareness.
D)   his telephone bill.
E)   his technological comfort.F) All of the above
G) B) and E)

Question 20

As a retail clothing store manager, Randy frequently asks his staff what customers are saying and what they are asking for. He also attends the quarterly clothing show at the regional merchandise mart. Randy's efforts will likely help him to

Accepted Answer

A)   avoid cognitive dissonance.
B)   implement just-in-time marketing promotions.
C)   identify potential opportunities.
D)   avoid the need to understand regional culture.
E)   achieve cost savings.F) C) and D)
G) A) and C)

Exam 5: Analyzing the Marketing Environment

Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in

Correct Answer
verified

Baby Boomers represent a tremendous opportunity for today's marketers. Who are the Baby Boomers? What are they likely to want?

Correct Answer
verified
Baby Boomers are the post-World War II g...
View Answer

When studying culture, the challenge for marketers is to determine whether culture

Correct Answer
verified

According to the text, younger consumers deal with having a lack of leisure time by

Correct Answer
verified

Which of these is a macroenvironmental factor?

Correct Answer
verified

Which statement about the changing ethnicity in the United States is TRUE?

Correct Answer
verified

The three elements of the consumer's immediate environment are the company, competition, and corporate partners.

Correct Answer
verified

Demographics are transmitted by words, literature, and institutions from generation to generation.

Correct Answer
verified

Gretchen has a job that requires working late several nights a week. This puts a lot of strain on her to find time to shop and prepare meals for her family. Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except

Correct Answer
verified

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely

Correct Answer
verified
B

Typical demographic data include all of the following EXCEPT

Correct Answer
verified

The United States has often been called the melting pot society, integrating people from many cultures into the social fabric of the country. What challenges do marketers face in assessing U.S. culture?

Correct Answer
verified
Many immigrants hold on to cultural valu...
View Answer

How can marketers identify potential opportunities?

Correct Answer
verified
By paying close attention to c...
View Answer

In some parts of the United States a long sandwich is called a sub sandwich. In other parts of the country it is called a grinder. This is an example of what type of macroenvironmental factor?

Correct Answer
verified
This is an...
View Answer

At almost every major university, some group on campus pressures the university to become more green. What does this mean? What does it usually involve? Why would a university want to become greener?

What percentage of U.S. adults now recycle their soda bottles and newspapers?

Correct Answer
verified
C

Julie has been doing the family's weekly shopping since she was twelve, although she doesn't particularly like doing it. She tends to question what salespeople tell her and demands convenience. Julie demonstrates characteristics of the __________ generational cohort.

Correct Answer
verified

What social trend has influenced retailers to make their products available wherever and whenever customers want them?

Correct Answer
verified
The time-poor societ...
View Answer

Recently, Jason, one of the few Americans who has not registered with the Do Not Call Registry, received a call from a marketer suggesting Jason needed additional insurance since he had just become a father and changed jobs. Jason was likely shocked and concerned about

Correct Answer
verified

As a retail clothing store manager, Randy frequently asks his staff what customers are saying and what they are asking for. He also attends the quarterly clothing show at the regional merchandise mart. Randy's efforts will likely help him to

Correct Answer
verified

Exam 5: Analyzing the Marketing Environment

Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in

Correct AnswerverifiedShow Answer

Baby Boomers represent a tremendous opportunity for today's marketers. Who are the Baby Boomers? What are they likely to want?

Correct AnswerverifiedBaby Boomers are the post-World War II g...View AnswerShow Answer

When studying culture, the challenge for marketers is to determine whether culture

Correct AnswerverifiedShow Answer

According to the text, younger consumers deal with having a lack of leisure time by

Correct AnswerverifiedShow Answer

Which of these is a macroenvironmental factor?

Correct AnswerverifiedShow Answer

Which statement about the changing ethnicity in the United States is TRUE?

Correct AnswerverifiedShow Answer

The three elements of the consumer's immediate environment are the company, competition, and corporate partners.

Correct AnswerverifiedShow Answer

Demographics are transmitted by words, literature, and institutions from generation to generation.

Correct AnswerverifiedShow Answer

Gretchen has a job that requires working late several nights a week. This puts a lot of strain on her to find time to shop and prepare meals for her family. Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except

Correct AnswerverifiedShow Answer

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely

Correct AnswerverifiedB

Typical demographic data include all of the following EXCEPT

Correct AnswerverifiedShow Answer

The United States has often been called the melting pot society, integrating people from many cultures into the social fabric of the country. What challenges do marketers face in assessing U.S. culture?

Correct AnswerverifiedMany immigrants hold on to cultural valu...View AnswerShow Answer

How can marketers identify potential opportunities?

Correct AnswerverifiedBy paying close attention to c...View AnswerShow Answer

In some parts of the United States a long sandwich is called a sub sandwich. In other parts of the country it is called a grinder. This is an example of what type of macroenvironmental factor?

Correct AnswerverifiedThis is an...View AnswerShow Answer

At almost every major university, some group on campus pressures the university to become more green. What does this mean? What does it usually involve? Why would a university want to become greener?

What percentage of U.S. adults now recycle their soda bottles and newspapers?

Correct AnswerverifiedC

Julie has been doing the family's weekly shopping since she was twelve, although she doesn't particularly like doing it. She tends to question what salespeople tell her and demands convenience. Julie demonstrates characteristics of the __________ generational cohort.

Correct AnswerverifiedShow Answer

What social trend has influenced retailers to make their products available wherever and whenever customers want them?

Correct AnswerverifiedThe time-poor societ...View AnswerShow Answer

Recently, Jason, one of the few Americans who has not registered with the Do Not Call Registry, received a call from a marketer suggesting Jason needed additional insurance since he had just become a father and changed jobs. Jason was likely shocked and concerned about

Correct AnswerverifiedShow Answer

As a retail clothing store manager, Randy frequently asks his staff what customers are saying and what they are asking for. He also attends the quarterly clothing show at the regional merchandise mart. Randy's efforts will likely help him to

Correct AnswerverifiedShow Answer

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Baby Boomers are the post-World War II g...
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B

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Many immigrants hold on to cultural valu...
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By paying close attention to c...
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This is an...
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C

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The time-poor societ...
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