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Exam 4: Measuring the Success of Strategic Initiatives

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Question 31

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Recently, 150 of the Fortune 500 companies added this position to their list of senior executives.

A) Chief technology officer (CTO)
B) Chief data officer (CDO)
C) Chief privacy officer (CPO)
D) Chief knowledge officer (CKO)

E) A) and D)
F) A) and C)

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Question 32

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Jim Coleman holds an executive position at Keck-Howes Group.Jim has improved the quality of the data gathered by the organization and has also created a model to decrease the cost of managing data while increasing the value of the data gathered.Based on this description, what position does Jim hold at Keck-Howes Group?

A) Chief security officer (CSO)
B) Chief technology officer (CTO)
C) Chief data officer (CDO)
D) Chief privacy officer (CPO)

E) None of the above
F) A) and C)

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Question 33

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What type of metrics measure throughput, transaction speed, and system availability?

The chief technology officer is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks from hackers and viruses.

MIS skills gap is the difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies.

Most CTOs do not possess a well-rounded knowledge of all aspects of MIS, like hardware, software, and telecommunications.

The balanced scorecard views the organization from four perspectives, and users should develop metrics, collect data, and analyze their business relative to each of these perspectives.Which of the following is not one of the four perspectives in the balanced scorecard?

The chief data officer (CDO) is responsible for determining the types of information the enterprise will capture, retain, analyze, and share.

Anne-Marie Cole runs the sales division for a local auto insurance firm.One of her key duties is to calculate her company's market share.When evaluating the prior year's numbers, she found that her firm achieved total sales of $3 million and the entire industry had $30 million in sales.What is Anne-Marie's current market share?

Anne-Marie Cole runs the sales division for a local auto insurance firm.One of her key duties is to ensure the company has 10 percent market share by the end of the year.When evaluating the current sales numbers, she determines that her sales division has total sales of $3 million and the entire industry has total sales of $50 million.What additional sales must Anne-Marie's division meet to ensure they have 10 percent of the market by the end of the year?

Which of the following is a common approach to closing an MIS skills gap?

Customer metrics assess the management of customer relationships by the organization.

Which of the following includes the roles and responsibilities of the CTO?

Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Sara McGuire holds an executive position at Henry Commerce.She is a big-picture thinker, and makes sure the technology strategy at Henry Commerce serves its business strategy.She has a well-rounded knowledge of MIS and her primary responsibilities include the efficiency of Henry Commerce's MIS systems.Based on this description, what position does Sara hold?

Which type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages?

What is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer?

Which of the following is not a typical CRM metric?

Describe the gap between business personnel and IT personnel and what an organization can do to close this gap.

Which of the following includes the roles and responsibilities of the CIO?