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If firms in a monopolistically competitive market are incurring economic losses, which of the following statements describes the changes that occur as the market adjusts to the long-run equilibrium?


A) Each existing firm's demand curve shifts to the left.
B) More firms enter the market.
C) Each firm eliminates its excess capacity.
D) Both a and b are correct.

E) None of the above
F) A) and B)

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D

Product differentiation causes the seller of a good to face what type of demand curve?


A) downward sloping
B) vertical
C) horizontal
D) Any of the above could be correct since product differentiation does not affect the shape of the demand curve.

E) A) and B)
F) None of the above

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Monopolistic competition is an inefficient market structure because


A) marginal revenue equals marginal cost.
B) it has a deadweight loss, just as monopoly does.
C) long-run profits are zero due to free entry.
D) All of the above are correct.

E) A) and B)
F) A) and D)

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Which of the following statements is not correct?


A) Novels are likely to be produced in a monopolistically competitive industry.
B) Cable television is likely to be produced in a monopoly industry.
C) Milk is likely to be produced in a monopolistically competitive industry.
D) Cigarettes are likely to be produced in an oligopoly industry.

E) C) and D)
F) None of the above

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The term excess capacity refers to the fact that a firm produces a lower quantity than it would if it operated at the efficient scale.

A) True
B) False

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Figure 16-13 Figure 16-13   -Refer to Figure 16-13. Which letter represents the profit-maximizing price? -Refer to Figure 16-13. Which letter represents the profit-maximizing price?

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Most businesses advertise their products and services. Some business use SPAM emails to advertise because the cost of a mass e-mail is close to zero. Other business spend millions of dollars to advertise in a 30-second spot during the Super Bowl. Having observed this real world data, economists argue that the amount of money that a business spends on advertising is a proxy for a good or service's


A) size.
B) quality.
C) newness.
D) cost of production.

E) A) and B)
F) All of the above

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Table 16-5 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm. Table 16-5 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm.    -Refer to Table 16-5. What is this firm's total cost at the profit­maximizing quantity? A)  $12 B)  $18 C)  $32 D)  $36 -Refer to Table 16-5. What is this firm's total cost at the profit­maximizing quantity?


A) $12
B) $18
C) $32
D) $36

E) A) and B)
F) B) and D)

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Entry and exit drive each firm in a monopolistically competitive market to a point of tangency between its


A) marginal revenue curve and its total cost curve.
B) marginal revenue curve and its average total cost curve.
C) demand curve and its total cost curve.
D) demand curve and its average total cost curve.

E) A) and B)
F) All of the above

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D

In a long-run equilibrium, a firm in a monopolistically competitive market operates


A) where marginal revenue is zero.
B) where marginal revenue is negative.
C) on the rising portion of its average total cost curve.
D) on the declining portion of its average total cost curve.

E) B) and C)
F) A) and D)

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The lower the concentration ratio, the


A) more control an individual firm has to set prices.
B) more competitive the industry.
C) less competitive the industry.
D) Both a and c are correct.

E) All of the above
F) A) and D)

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B

Figure 16-10 The figure is drawn for a monopolistically-competitive firm. Figure 16-10 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-10. The firm's maximum profit is A)  $-7,000. B)  $-5,000. C)  $-2,000. D)  The firm's maximum profit cannot be determined from the figure. -Refer to Figure 16-10. The firm's maximum profit is


A) $-7,000.
B) $-5,000.
C) $-2,000.
D) The firm's maximum profit cannot be determined from the figure.

E) A) and D)
F) All of the above

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Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.) Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.)     -Refer to Scenario 16-3. What price should Peter charge per double scoop ice cream cone to maximize his profit? A)  $5.60 B)  $4.40 C)  $3.20 D)  $2.40 -Refer to Scenario 16-3. What price should Peter charge per double scoop ice cream cone to maximize his profit?


A) $5.60
B) $4.40
C) $3.20
D) $2.40

E) A) and B)
F) All of the above

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Critics of advertising argue that advertising


A) creates desires that otherwise might not exist.
B) hinders competition.
C) often fails to convey substantive information.
D) All of the above are correct.

E) All of the above
F) None of the above

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Firms in a monopolistically competitive market


A) are price takers.
B) produce an output level that minimizes average total cost in the long run.
C) maximize profits by producing where price equals marginal cost.
D) cannot earn economic profits in the long run.

E) A) and B)
F) All of the above

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Figure 16-12 Figure 16-12   -Refer to Figure 16-12. What is the efficient scale of production? A)  This firm cannot produce efficiently. B)  12 units C)  22 units D)  28 units -Refer to Figure 16-12. What is the efficient scale of production?


A) This firm cannot produce efficiently.
B) 12 units
C) 22 units
D) 28 units

E) A) and B)
F) A) and C)

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Which of the following statements is correct?


A) Cigarettes are likely to be produced in a monopolistically competitive industry.
B) Novels are likely to be produced in a monopoly industry.
C) Movies are likely to be produced in a monopolistically competitive industry.
D) Milk is likely to be produced in an oligopoly industry.

E) A) and D)
F) None of the above

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Regulation of a firm in a monopolistically competitive market


A) usually implies a very small administrative burden.
B) will lower the firm's costs.
C) is commonly used to enhance market efficiency.
D) is unlikely to improve market efficiency.

E) B) and D)
F) B) and C)

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Which of the following statements is not correct?


A) Monopolistic competition is similar to monopoly because in each market structure the firm can charge a price above marginal costs.
B) Monopolistic competition is similar to perfect competition because both market structures are characterized by free entry.
C) Monopolistic competition is similar to oligopoly because both market structures are characterized by barriers to entry.
D) Monopolistic competition is similar to perfect competition because both market structures are characterized by many sellers.

E) A) and B)
F) None of the above

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The general term for market structures that fall somewhere between monopoly and perfect competition is


A) incomplete markets.
B) imperfectly competitive markets.
C) oligopoly markets.
D) monopolistically competitive markets.

E) All of the above
F) B) and C)

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