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Many organizations find themselves in the position of being data rich and information poor.Even in today's electronic world, managers struggle with the challenge of turning their business data into business intelligence.

A) True
B) False

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Optimization is a statistical process for estimating the relationships among variables.

A) True
B) False

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Advanced analytics processes and manages algorithms across many machines in a computing environment.

A) True
B) False

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Ben works at a top accounting firm in Salt Lake City and his responsibilities include writing letters, memos, and emails along with generating reports for financial analysis and marketing materials for products.Ben's duties provide value-added to his company and would be categorized as occurring at the different information ________.


A) lists
B) formats
C) granularities
D) levels

E) A) and C)
F) A) and D)

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How would the health care industry use business intelligence?


A) analyze popular vacation locations with current flight listings
B) understand customer credit card usage and nonpayment rates
C) compare the demographics of patients with critical illnesses
D) predict claim amounts and medical coverage costs

E) A) and B)
F) B) and C)

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Which of the following implies that aggregate or summary information is in agreement with detailed information?


A) uniqueness
B) completeness
C) consistency
D) accuracy

E) A) and D)
F) B) and C)

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A primary key is the smallest or basic unit of information.

A) True
B) False

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Dynamic website information is stored in a dynamic catalog, or an area of a website that stores information about products in a database.

A) True
B) False

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What is the role of a foreign key?


A) It is a primary key of one table that appears as an attribute in another table and acts to provide a logical relationship between the two tables.
B) It is a unique way to identify each record.
C) Is a field that uniquely identifies a give record in a table.
D) All of these are correct.

E) B) and C)
F) A) and D)

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What is immediate, up-to-date information?


A) real-time information
B) real-time systems
C) information granularity
D) information governance

E) A) and B)
F) A) and C)

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What is information that people use to support their decision-making efforts?


A) information cleansing and scrubbing
B) data-mining tools
C) data mining
D) business intelligence

E) B) and D)
F) None of the above

Correct Answer

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How would the marketing industry use business intelligence?


A) track crime patterns, locations, and criminal behavior
B) analyze customer demographics
C) predict sales, inventory levels, and distribution
D) predict hardware failures

E) All of the above
F) B) and C)

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What encompasses all of the information contained within a single business process or unit of work and its primary purpose is to support the performing of daily operational tasks?


A) transactional information
B) analytical information
C) timeliness
D) quality

E) C) and D)
F) B) and D)

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Relational integrity constraints are rules that enforce basic and fundamental information-based constraints.

A) True
B) False

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The logical view of information deals with the physical storage of information on a storage device.

A) True
B) False

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What is a collection of large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools?


A) big data
B) distributed computing
C) advanced analytics
D) data scientist

E) B) and D)
F) A) and B)

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Which of the following occurs when the same data element has different values?


A) data modeling issue
B) data mining issue
C) data governance issue
D) information inconsistency issue

E) None of the above
F) A) and B)

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What occurs when the same data element has different values?


A) information inconsistency
B) information integrity issues
C) data governance
D) master data management

E) A) and C)
F) A) and B)

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Who is the person responsible for updating and maintaining website content?


A) content creator
B) content editor
C) static information
D) dynamic information

E) C) and D)
F) A) and D)

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Which of the following occurs during data cleansing?


A) clean data marts
B) clean redundant customer data
C) clean accurate data
D) clean correct data

E) C) and D)
F) A) and B)

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