Question 1

Social media sponsors are the companies that operate SM sites.

Accepted Answer

A) True 
 B)False

Question 2

A viral hook induces users of an SM site to share a message with others.

Accepted Answer

A) True 
 B)False

Question 3

A student invests money and time in a business administration course. In this example, the student invests in ________.

Accepted Answer

A)   human capital
B)   social capital
C)   structural capital
D)   process capitalE) B) and C)
F) A) and D)

Question 4

Web 2.0 encourages companies to provide software ________.

Accepted Answer

A)   as a licensed product with high fees
B)   with controlled releases
C)   as a non-installable product
D)   as a free serviceE) B) and C)
F) A) and B)

Question 5

A social media policy used by hyper-social organizations is a statement that ________.

Accepted Answer

A)   delineates employees' rights and responsibilities
B)   lists a firm's products and services that are advertised on social media
C)   lists the social and environmental effects of a company's economic actions
D)   defines the type of medium and channel an organization uses in a social media siteE) A) and B)
F) B) and C)

Question 6

One of the major sources of UGC problems is inappropriate content.

Accepted Answer

A) True 
 B)False

Question 7

According to Gossieaux and Moran, which of the following observations is true about a hyper-social organization?

Accepted Answer

A)   It uses social media in an organization-centric manner.
B)   It creates relationships in which only one of the parties perceives and gains value.
C)   It is characterized by a transformation of thinking from market segments to tribes.
D)   It is an organization that transitions from a dynamic process to a structured one.E) B) and D)
F) All of the above

Question 8

Defenders-of-belief communities facilitate activities like ________.

Accepted Answer

A)   customer service functions
B)   manufacturing and operations
C)   inbound logistics
D)   sales and marketingE) C) and D)
F) B) and C)

Question 9

Unlike humans, organizations do not have social capital.

Accepted Answer

A) True 
 B)False

Question 10

Being linked to a network of highly regarded contacts is a form of ________.

Accepted Answer

A)   social credential
B)   viral marketing
C)   crowdsourcing
D)   human capitalE) B) and D)
F) B) and C)

Question 11

________ is the application of social media to facilitate the cooperative work of people inside organizations.

Accepted Answer

A)   Enterprise 2.0
B)   Enterprise resource planning
C)   Enterprise application integration
D)   Enterprise architectureE) B) and C)
F) A) and B)

Question 12

Which of the following revenue models is most likely followed by companies providing Web 2.0 services?

Accepted Answer

A)   traditional marketing
B)   pay-per-click
C)   user participation
D)   venture capitalE) All of the above
F) A) and B)

Question 13

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

Accepted Answer

A)   strength of a viral hook
B)   value of social capital
C)   curse of dimensionality
D)   strength of human capitalE) None of the above
F) A) and D)

Question 14

Enterprise 2.0 is the application of social media to facilitate the cooperative work of people inside organizations.

Accepted Answer

A) True 
 B)False

Question 15

Deleting legitimate negative comments can result in a strong user backlash.

Accepted Answer

A) True 
 B)False

Question 16

In McAfee's SLATES Enterprise 2.0 model, "A" stands for ________.

Accepted Answer

A)   auditing
B)   alerts
C)   authoring
D)   announcementsE) A) and C)
F) A) and B)

Question 17

If a reasoned, nondefensive response generates continued and unreasonable UGC from the same source, it is best to respond to or delete the problematic content.

Accepted Answer

A) True 
 B)False

Question 18

Describe the roles of social media sponsors and social media application providers.

Accepted Answer

Social media sponsors are companies and ...

Question 19

How should organizations respond to social networking problems? Which one of them is a dangerous approach and why?

Accepted Answer

Organizations may respond to social netw...

Question 20

Social CRM is more structured and controlled than traditional CRM.

Accepted Answer

A) True 
 B)False

Exam 8: Social Media Information Systems

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

Correct AnswerverifiedShow Answer

Enterprise 2.0 is the application of social media to facilitate the cooperative work of people inside organizations.

Correct AnswerverifiedShow Answer

A viral hook induces users of an SM site to share a message with others.

Correct AnswerverifiedShow Answer

Which of the following revenue models is most likely followed by companies providing Web 2.0 services?

Correct AnswerverifiedShow Answer

________ is the application of social media to facilitate the cooperative work of people inside organizations.

Correct AnswerverifiedShow Answer

In McAfee's SLATES Enterprise 2.0 model, "A" stands for ________.

Correct AnswerverifiedShow Answer

Unlike humans, organizations do not have social capital.

Correct AnswerverifiedShow Answer

One of the major sources of UGC problems is inappropriate content.

Correct AnswerverifiedShow Answer

Describe the roles of social media sponsors and social media application providers.

Correct AnswerverifiedSocial media sponsors are companies and ...View AnswerShow Answer

Social CRM is more structured and controlled than traditional CRM.

Correct AnswerverifiedShow Answer

A student invests money and time in a business administration course. In this example, the student invests in ________.

Correct AnswerverifiedShow Answer

Deleting legitimate negative comments can result in a strong user backlash.

Correct AnswerverifiedShow Answer

Web 2.0 encourages companies to provide software ________.

Correct AnswerverifiedShow Answer

According to Gossieaux and Moran, which of the following observations is true about a hyper-social organization?

Correct AnswerverifiedShow Answer

Defenders-of-belief communities facilitate activities like ________.

Correct AnswerverifiedShow Answer

Social media sponsors are the companies that operate SM sites.

Correct AnswerverifiedShow Answer

Being linked to a network of highly regarded contacts is a form of ________.

Correct AnswerverifiedShow Answer

A social media policy used by hyper-social organizations is a statement that ________.

Correct AnswerverifiedShow Answer

How should organizations respond to social networking problems? Which one of them is a dangerous approach and why?

Correct AnswerverifiedOrganizations may respond to social netw...View AnswerShow Answer

If a reasoned, nondefensive response generates continued and unreasonable UGC from the same source, it is best to respond to or delete the problematic content.

Correct AnswerverifiedShow Answer

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Social media sponsors are companies and ...
View Answer

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Organizations may respond to social netw...
View Answer

Correct Answer
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