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Competitive price-searcher markets are common in


A) retail selling.
B) farming.
C) basic manufacturing.
D) electric power generation.

E) None of the above
F) B) and D)

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Long-run equilibrium in a competitive price-searcher market requires that


A) the demand curve intersect the average cost curve.
B) the demand curve be tangent to the average cost curve.
C) price be equal to marginal cost.
D) quantity produced be at the point where average cost is at a minimum.

E) None of the above
F) A) and C)

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If marginal cost exceeds marginal revenue, a profit-maximizing firm should


A) expand output until marginal cost equals marginal revenue.
B) expand output until marginal revenue equals price.
C) reduce output until marginal cost equals marginal revenue.
D) reduce output until price equals average total cost.

E) B) and D)
F) A) and D)

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Monopolistic competition is a term referring to markets characterized by


A) price-taker firms.
B) price-searcher firms in markets with low barriers to entry.
C) price-searcher firms in markets with high barriers to entry.
D) oligopoly, a small number of sellers.

E) A) and B)
F) None of the above

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Only undertaking an activity when it adds more to revenue than to cost is the decision rule a profit-maximizing firm will use when deciding upon


A) the level of output to produce.
B) the amount of advertising to undertake.
C) the level of product quality (for example, how many years it is designed to last) .
D) all of the above.

E) A) and D)
F) None of the above

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The strategy underlying price discrimination is


A) to charge higher prices to customers who have good substitutes available to them and lower prices to customers without many substitutes available to them..
B) to charge everyone the same price but limit the quantity they are allowed to buy.
C) to increase total revenue by charging higher prices to those with the most inelastic demand for the product and lower prices to those with the most elastic demand.
D) to reduce per-unit cost by charging higher prices to those with the most inelastic demand and lower prices to those with the most elastic demand.

E) B) and C)
F) A) and D)

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A profit-maximizing price searcher will expand output to the point where


A) total revenue equals total cost.
B) marginal revenue equals marginal cost.
C) price equals average total cost.
D) price equals marginal cost.

E) C) and D)
F) A) and D)

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Figure 10-8 Figure 10-8   Figure 10-8 presents the demand, marginal revenue, and cost curves for a typical firm in a market. This figure illustrates A)  short-run equilibrium in a competitive price-taker market. B)  long-run equilibrium in a competitive price-taker market. C)  short-run equilibrium in a competitive price-searcher market. D)  long-run equilibrium in a competitive price-searcher market. Figure 10-8 presents the demand, marginal revenue, and cost curves for a typical firm in a market. This figure illustrates


A) short-run equilibrium in a competitive price-taker market.
B) long-run equilibrium in a competitive price-taker market.
C) short-run equilibrium in a competitive price-searcher market.
D) long-run equilibrium in a competitive price-searcher market.

E) A) and B)
F) A) and C)

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For the competitive price searcher,


A) price will exceed marginal cost at the profit-maximizing level of output.
B) price will equal average total cost in the long run.
C) economic profit will be driven to zero in the long run by the entry and exit of firms.
D) all of the above are correct.

E) A) and D)
F) All of the above

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Which of the following conditions is most essential if a firm is going to earn long-run economic profits?


A) an inelastic market demand for the product
B) a small number of firms, even though competitors are free to enter the industry
C) a differentiated product
D) restrictions that limit the entry of potential competitors into the industry

E) A) and D)
F) A) and C)

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Given the following price and output schedule, how many units should this price-searcher firm produce in order to maximize profits? Given the following price and output schedule, how many units should this price-searcher firm produce in order to maximize profits?   A)  1 B)  2 C)  3 D)  4


A) 1
B) 2
C) 3
D) 4

E) C) and D)
F) None of the above

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A competitive price-searcher firm is currently producing 10 units of output. At this level of output the firm is charging a price equal to $10, has marginal revenue equal to $6, has marginal cost equal to $6, and has average total cost equal to $12. From this information we can conclude that


A) the firm is currently earning zero profit.
B) the profits of the firm are negative.
C) firms are likely to enter this market in the long run.
D) the firm would earn more profit by reducing output.

E) A) and B)
F) None of the above

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When profits exist in a competitive price-searcher market,


A) rival firms will be attracted into the market.
B) high barriers to entry will prevent rival firms from entering the market.
C) product differentiation will prevent new firms from making a profit.
D) the profits will persist because the firms face a downward-sloping demand curve.

E) B) and C)
F) A) and D)

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Which of the following statements about price discrimination is correct?


A) A price discriminating firm will want to charge a higher price to the consumer group with the more inelastic demand.
B) A firm will always be able to increase its profit by price discriminating rather than charging the same price to all customers.
C) Price discrimination will be most effective when buyers can easily resell the product amongst themselves.
D) Each consumer will pay a higher price when a firm is a price discriminator than would be the case if all customers were charged the same price.

E) None of the above
F) B) and C)

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Use the figure to answer the following question(s) . Figure 10-9 Use the figure to answer the following question(s) . Figure 10-9   What price should a competitive price-searcher firm charge with the cost and demand conditions depicted in Figure 10-9 if it wants to maximize its profit? A)  $12 B)  $16 C)  $20 D)  $24 What price should a competitive price-searcher firm charge with the cost and demand conditions depicted in Figure 10-9 if it wants to maximize its profit?


A) $12
B) $16
C) $20
D) $24

E) None of the above
F) B) and D)

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Which of the following characteristics is true for a competitive price searcher but not for a price taker?


A) The firm earns zero profits in the long run.
B) The firm has an incentive to operate efficiently.
C) A reduction in market demand will lead to short-run losses.
D) Price is above marginal cost in long-run equilibrium.

E) A) and D)
F) A) and C)

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In competitive price-searcher markets, short-run economic losses will lead to


A) long-run economic losses.
B) the exit of firms from the market and the eventual restoration of zero long-run economic profits.
C) the entry of new firms into the market as old firms fail.
D) the entry of additional firms into the market, causing each firm to experience an increase in demand for its product.

E) B) and C)
F) C) and D)

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The strategy underlying price discrimination is to


A) charge higher prices to customers who have better access to substitutes.
B) charge everyone the same price but limit the quantity they are allowed to buy.
C) increase total revenue by charging higher prices to those with the most inelastic demand for the product and lower prices to those with the most elastic demand.
D) reduce per-unit cost to the firm by charging higher prices to those with the most inelastic demand and lower prices to those with the most elastic demand.

E) All of the above
F) A) and D)

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The idea that business failure is a positive force for progress in a market economy is often summarized by the term "creative destruction." Which of the following best states the central idea of this principle?


A) When a business fails, the assets and resources from that business become unemployed, resulting in higher government subsidies.
B) Business failure allows the assets and resources from that business to move into other areas where those resources are now more productive and highly valued.
C) Only through frequent business failure will it be possible to avoid income being concentrated in a few rich entrepreneurs.
D) The new, rival businesses that drive out old competitors tend to be less efficient and less creative than the older established businesses.

E) A) and D)
F) B) and C)

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Figure 10-1 Figure 10-1   Given the cost and demand conditions in Figure 10-1, what price should this competitive price-searcher firm charge in order to maximize profits? A)  P <sub>1</sub> B)  P <sub>2</sub> C)  P <sub>3</sub> D)  P <sub>4</sub> Given the cost and demand conditions in Figure 10-1, what price should this competitive price-searcher firm charge in order to maximize profits?


A) P 1
B) P 2
C) P 3
D) P 4

E) None of the above
F) A) and B)

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