Question 1

People who invest their political capital in an issue are called __________.

Accepted Answer

A)   agenda setters
B)   policy entrepreneurs
C)   lobbyists
D)   gatekeepersE) B) and C)
F) A) and C)

Question 2

Americans today hear __________ of about 10 seconds or less of important political speeches on television news.

Accepted Answer

The answer of Americans today hear __________ of about 10...

Question 3

In what ways are the news media as a whole biased? Evaluate the evidence that there might be an ideological bias in the media.

Accepted Answer

An ideal response will:
1.Explain that t...

Question 4

News coverage of campaigns has become more negative since the 1960s.

Accepted Answer

A) True 
 B)False

Question 5

Media events are those everyday campaign events that would be organized whether or not the press is likely to show up.

Accepted Answer

A) True 
 B)False

Question 6

Public officials often leak __________ to reporters to see what the political reaction will be.

Accepted Answer

A)   trial balloons
B)   sound bites
C)   beats
D)   oiled newsE) None of the above
F) A) and B)

Question 7

Which of the following is a consequence of the rise of narrowcasting?

Accepted Answer

A)   Young adults are more likely than other age groups to use newspapers and broadcast media as news and information sources.
B)   Young adults are less likely than other age groups to use newspapers and broadcast media as news and information sources.
C)   Most Americans follow politics more frequently and with greater intensity than they follow popular culture.
D)   Narrowcasting has encouraged less repetition of stories on cable news programs.E) A) and C)
F) All of the above

Question 8

Over 80 percent of the nation's daily newspaper circulation is published by massive media conglomerates called __________.

Accepted Answer

A)   narrowcasters
B)   chains
C)   broadcasters
D)   associated press outletsE) None of the above
F) C) and D)

Question 9

During a 1976 presidential debate,President Ford made a mistake by saying that the Soviet Union was not the dominant force in Eastern Europe.The statement was given much press coverage,and polls indicated that most viewers did not recognize the error until they learned of it on the news.What effect did this reporting have on public opinion?

Accepted Answer

A)   It made Ford more personally likable.
B)   It made Ford seem less vulnerable.
C)   It made Ford seem more qualified.
D)   It made Ford seem less qualified.E) A) and D)
F) A) and B)

Question 10

According to journalist Mark Hertsgaard,which of the following is one of the seven principles on which news management in the Reagan White House operated?

Accepted Answer

A)   Express the message once and only once.
B)   Be spontaneous.
C)   Stay on the offensive.
D)   Expand reporters' access to the president.E) None of the above
F) B) and C)

Question 11

In 1934,Congress created which body to regulate the use of the airwaves?

Accepted Answer

A)   Federal Trade Commission
B)   Equal Opportunity Commission
C)   Federal Communications Commission
D)   Department of Media CommunicationsE) None of the above
F) A) and B)

Question 12

In 1960,one newspaper was sold for every two adults; by 2008,one paper was sold for every __________.

Accepted Answer

A)   adult
B)   three adults
C)   five adults
D)   50 adultsE) A) and B)
F) All of the above

Question 13

What is narrowcasting? Evaluate how narrowcasting can be both a good thing and a bad thing.

Accepted Answer

An ideal response will:
1.Explain how na...

Question 14

What are sound bites? How does their use influence the nature of the news?

Accepted Answer

An ideal response will:
1.Define a sound...

Question 15

The primary interest of privately owned media is __________.

Accepted Answer

A)   making a profit
B)   serving the public interest
C)   spreading propaganda
D)   informing the publicE) A) and B)
F) A) and C)

Question 16

Television,radio,and the Internet are __________ media; newspapers and magazines are __________ media.

Accepted Answer

A)   electronic; print
B)   public; private
C)   private; public
D)   liberal; conservativeE) A) and B)
F) B) and D)

Question 17

Based on your opinion and a careful reading of the textbook,what role should the media play in American democracy? What role do they play?

Accepted Answer

An ideal response will:
1.Form an argume...

Question 18

As technology has enabled the media to pass along information with greater speed,news coverage has become __________.

Accepted Answer

A)   more homogenous
B)   less thorough
C)   more objective
D)   less biasedE) A) and B)
F) None of the above

Question 19

The cozy relationship between politicians and the press in the twentieth century lasted until when?

Accepted Answer

A)   the Iran Hostage Crisis
B)   World War II
C)   the beginning of Franklin Roosevelt's presidency
D)   the Vietnam War and WatergateE) B) and C)
F) All of the above

Question 20

What is selective exposure? Do you think it is a problem or a strength in today's media? Explain your answer.

Accepted Answer

An ideal response will:
1.Define selecti...

Exam 7: The Mass Media and the Political Agenda

The cozy relationship between politicians and the press in the twentieth century lasted until when?

Correct Answer
verified

News coverage of campaigns has become more negative since the 1960s.

Correct Answer
verified

What is selective exposure? Do you think it is a problem or a strength in today's media? Explain your answer.

Correct Answer
verified
An ideal response will:
1.Define selecti...
View Answer

Television,radio,and the Internet are media; newspapers and magazines are media.

Correct Answer
verified

Public officials often leak __________ to reporters to see what the political reaction will be.

Correct Answer
verified

Americans today hear __________ of about 10 seconds or less of important political speeches on television news.

Correct Answer
verified

What are sound bites? How does their use influence the nature of the news?

Correct Answer
verified
An ideal response will:
1.Define a sound...
View Answer

According to journalist Mark Hertsgaard,which of the following is one of the seven principles on which news management in the Reagan White House operated?

Correct Answer
verified

What is narrowcasting? Evaluate how narrowcasting can be both a good thing and a bad thing.

Correct Answer
verified
An ideal response will:
1.Explain how na...
View Answer

The primary interest of privately owned media is __________.

Correct Answer
verified

People who invest their political capital in an issue are called __________.

Correct Answer
verified

Over 80 percent of the nation's daily newspaper circulation is published by massive media conglomerates called __________.

Correct Answer
verified

Which of the following is a consequence of the rise of narrowcasting?

Correct Answer
verified

In 1960,one newspaper was sold for every two adults; by 2008,one paper was sold for every __________.

Correct Answer
verified

In 1934,Congress created which body to regulate the use of the airwaves?

Correct Answer
verified

In what ways are the news media as a whole biased? Evaluate the evidence that there might be an ideological bias in the media.

Correct Answer
verified
An ideal response will:
1.Explain that t...
View Answer

Media events are those everyday campaign events that would be organized whether or not the press is likely to show up.

Correct Answer
verified

Correct Answer
verified

Based on your opinion and a careful reading of the textbook,what role should the media play in American democracy? What role do they play?

Correct Answer
verified
An ideal response will:
1.Form an argume...
View Answer

As technology has enabled the media to pass along information with greater speed,news coverage has become __________.

Correct Answer
verified

Exam 7: The Mass Media and the Political Agenda

The cozy relationship between politicians and the press in the twentieth century lasted until when?

Correct AnswerverifiedShow Answer

News coverage of campaigns has become more negative since the 1960s.

Correct AnswerverifiedShow Answer

What is selective exposure? Do you think it is a problem or a strength in today's media? Explain your answer.

Correct AnswerverifiedAn ideal response will:1.Define selecti...View AnswerShow Answer

Television,radio,and the Internet are __________ media; newspapers and magazines are __________ media.

Correct AnswerverifiedShow Answer

Public officials often leak __________ to reporters to see what the political reaction will be.

Correct AnswerverifiedShow Answer

Americans today hear __________ of about 10 seconds or less of important political speeches on television news.

Correct AnswerverifiedShow Answer

What are sound bites? How does their use influence the nature of the news?

Correct AnswerverifiedAn ideal response will:1.Define a sound...View AnswerShow Answer

According to journalist Mark Hertsgaard,which of the following is one of the seven principles on which news management in the Reagan White House operated?

Correct AnswerverifiedShow Answer

What is narrowcasting? Evaluate how narrowcasting can be both a good thing and a bad thing.

Correct AnswerverifiedAn ideal response will:1.Explain how na...View AnswerShow Answer

The primary interest of privately owned media is __________.

Correct AnswerverifiedShow Answer

People who invest their political capital in an issue are called __________.

Correct AnswerverifiedShow Answer

Over 80 percent of the nation's daily newspaper circulation is published by massive media conglomerates called __________.

Correct AnswerverifiedShow Answer

Which of the following is a consequence of the rise of narrowcasting?

Correct AnswerverifiedShow Answer

In 1960,one newspaper was sold for every two adults; by 2008,one paper was sold for every __________.

Correct AnswerverifiedShow Answer

In 1934,Congress created which body to regulate the use of the airwaves?

Correct AnswerverifiedShow Answer

In what ways are the news media as a whole biased? Evaluate the evidence that there might be an ideological bias in the media.

Correct AnswerverifiedAn ideal response will:1.Explain that t...View AnswerShow Answer

Media events are those everyday campaign events that would be organized whether or not the press is likely to show up.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Based on your opinion and a careful reading of the textbook,what role should the media play in American democracy? What role do they play?

Correct AnswerverifiedAn ideal response will:1.Form an argume...View AnswerShow Answer

As technology has enabled the media to pass along information with greater speed,news coverage has become __________.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
An ideal response will:
1.Define selecti...
View Answer

Television,radio,and the Internet are media; newspapers and magazines are media.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
An ideal response will:
1.Define a sound...
View Answer

Correct Answer
verified

Correct Answer
verified
An ideal response will:
1.Explain how na...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
An ideal response will:
1.Explain that t...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
An ideal response will:
1.Form an argume...
View Answer

Correct Answer
verified