Question 1

Why are social networks so useful for businesses that sell to consumers?

Accepted Answer

A)   It costs much less than traditional advertising.
B)   Companies can easily see what the competition is doing on social networks.
C)   It is a useful medium for broadcasting messages to a large audience.
D)   They are a great way to find and reach potential customers.
E)   It does not require any technical knowledge.F) C) and D)
G) A) and D)

Question 2

Explain why marketers looking to reach a global audience must consider social networks beyond Facebook.

Accepted Answer

Different social networks are ...

Question 3

A white label social network can also be called a corporate social network.

Accepted Answer

A) True 
 B)False

Question 4

Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?

Accepted Answer

A)   Ryze
B)   Friendster
C)   SixDegrees
D)   Tribe.net
E)   MySpaceF) B) and D)
G) B) and E)

Question 5

Large social networks are being threatened by niche social networks that cater to specific interests.

Accepted Answer

A) True 
 B)False

Question 6

Ryze was the first social network.

Accepted Answer

A) True 
 B)False

Question 7

What did Quantivo learn about targeting groups on LinkedIn?

Accepted Answer

A)   Product-focused white papers were the most popular types of content.
B)   Broadcasting messages to groups was usually well-received.
C)   Most LinkedIn groups have similar dynamics and characteristics.
D)   A group's activity level is more important than its size.
E)   It is best to join groups under a company identity.F) B) and D)
G) B) and C)

Question 8

How does brand intelligence relate to social networks?

Accepted Answer

A)   It is the information that companies can collect by monitoring social networks.
B)   It explains a company's ability to use social networks for marketing purposes.
C)   It relates to a company's popularity on a social networks.
D)   It is a way to assess a company's transparency online.
E)   It is a measurement of a brand's identity.F) A) and E)
G) B) and D)

Question 9

What are two benefits of marketing with social networks?

Accepted Answer

- Companies can find talent and new empl...

Question 10

Why is the Coca-Cola Facebook page different from other brand pages?

Accepted Answer

A)   It was one of the first company managed brand pages on Facebook.
B)   It is one of 253 dedicated to the same product.
C)   It uses a high quality photo as a profile photo.
D)   It listens to fan feedback and applies it to its marketing strategies.
E)   The company shares the page administration with fans.F) C) and D)
G) A) and D)

Question 11

Discussion boards are an earlier form of social networks.

Accepted Answer

A) True 
 B)False  True

Question 12

What is the appeal of a private social network for a nonprofit?

Accepted Answer

A)   Its supporters do not use general social networks like Facebook.
B)   It provides a means for them to organize a cause without the distractions of a general social network.
C)   It allows the nonprofit to amplify its message.
D)   A private social network allows for more genuine relationships with the members.
E)   It creates a feeling of exclusivity for its members.F) C) and D)
G) B) and D)

Question 13

Orkut is the leading social network in Brazil.

Accepted Answer

A) True 
 B)False

Question 14

Social networks blur the line between business and personal life.

Accepted Answer

A) True 
 B)False  True

Question 15

According to the text,which is not considered a mistake on a LinkedIn profile?

Accepted Answer

A)   A boring headline.
B)   Writing a profile summary in the third person.
C)   Choosing a broad or not relevant category.
D)   Completing a profile with as much detail as possible.
E)   Pasting your resume verbatim into a profile.F) C) and D)
G) A) and B)

Question 16

One advantage of a white label social network is that

Accepted Answer

A)   It can be hidden from the competition.
B)   It has low costs.
C)   It can be customized to suit the needs of a particular audience.
D)   It allows a company to monitor its employees.
E)   A company can preselect who can access it.F) B) and E)
G) All of the above

Question 17

What is a social network site?

Accepted Answer

A)   A website where users can share thoughts and information
B)   A photo or video sharing site.
C)   An online service where members can establish relationships
D)   A business-to-consumer digital platform.
E)   A type of discussion forum.F) C) and D)
G) A) and C)

Question 18

Why should firms consider investing in a presence on larger social networks?

Accepted Answer

A)   They set social media trends and have the largest audiences.
B)   It is where the competition is.
C)   It is where good content has the best chance of being shared.
D)   It is where the consumers are.
E)   They will likely grow,so a presence there will pay off in the future.F) B) and D)
G) A) and B)

Question 19

What social network did not succeed in the U.S.but has been successful in other countries?

Accepted Answer

A)   MySpace
B)   RenRen
C)   Orkut
D)   Bebo
E)   FriendsterF) B) and D)
G) A) and C) C

Question 20

It is considered a best practice for companies to set up a profile on Facebook.

Accepted Answer

A) True 
 B)False

Exam 10: Social Networks

Why are social networks so useful for businesses that sell to consumers?

Correct AnswerverifiedShow Answer

Explain why marketers looking to reach a global audience must consider social networks beyond Facebook.

Correct AnswerverifiedDifferent social networks are ...View AnswerShow Answer

A white label social network can also be called a corporate social network.

Correct AnswerverifiedShow Answer

Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?

Correct AnswerverifiedShow Answer

Large social networks are being threatened by niche social networks that cater to specific interests.

Correct AnswerverifiedShow Answer

Ryze was the first social network.

Correct AnswerverifiedShow Answer

What did Quantivo learn about targeting groups on LinkedIn?

Correct AnswerverifiedShow Answer

How does brand intelligence relate to social networks?

Correct AnswerverifiedShow Answer

What are two benefits of marketing with social networks?

Correct Answerverified- Companies can find talent and new empl...View AnswerShow Answer

Why is the Coca-Cola Facebook page different from other brand pages?

Correct AnswerverifiedShow Answer

Discussion boards are an earlier form of social networks.

Correct AnswerverifiedTrue

What is the appeal of a private social network for a nonprofit?

Correct AnswerverifiedShow Answer

Orkut is the leading social network in Brazil.

Correct AnswerverifiedShow Answer

Social networks blur the line between business and personal life.

Correct AnswerverifiedTrue

According to the text,which is not considered a mistake on a LinkedIn profile?

Correct AnswerverifiedShow Answer

One advantage of a white label social network is that

Correct AnswerverifiedShow Answer

What is a social network site?

Correct AnswerverifiedShow Answer

Why should firms consider investing in a presence on larger social networks?

Correct AnswerverifiedShow Answer

What social network did not succeed in the U.S.but has been successful in other countries?

Correct AnswerverifiedC

It is considered a best practice for companies to set up a profile on Facebook.

Correct AnswerverifiedShow Answer

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Different social networks are ...
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- Companies can find talent and new empl...
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True

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True

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C

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