Question 1

Aaron is part of a loyalty program that has two tiers - Gold and Silver. Rita is part of a loyalty program that only has one tier - Gold. Aaron will feel better about the program he is in.

Accepted Answer

A) True 
 B)False

Question 2

The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance would be sold to a working- class man compared to an upper- class man?

Accepted Answer

A)   The promotion to the working- class man would emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper- class promotion would emphasize the long- term consequences of the choice.
B)   The promotion to the working- class man would emphasize the long- term benefits of insurance, while the upper- class promotion would emphasize the short- term consequences of the choice.
C)   Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.
D)   The promotion to the working- class man would emphasize words while the upper- class promotion would emphasize pictures.
E)   The promotion to the working- class man would emphasize pictures while the upper- class promotion would emphasize words.F) All of the above
G) A) and E)

Question 3

Greg is the marketing manager for a household appliance manufacturer. When attempting to predict who will purchase his products, it is more effective for him to look at an individual's social class as opposed to their income.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is not listed as a determiner of how much a person will save (saving rate) ?

Accepted Answer

A)   World events such as wars
B)   The relationship between the lending prime rate and growth rates
C)   The individual's own sense of optimism about his or her personal circumstances
D)   Cultural differences
E)   National events such as the election of a prime ministerF) A) and B)
G) C) and D)

Exam 13: Subcultures

Which of the following is not listed as a determiner of how much a person will save (saving rate) ?

Correct Answer
verified

Greg is the marketing manager for a household appliance manufacturer. When attempting to predict who will purchase his products, it is more effective for him to look at an individual's social class as opposed to their income.

Correct Answer
verified

Aaron is part of a loyalty program that has two tiers - Gold and Silver. Rita is part of a loyalty program that only has one tier - Gold. Aaron will feel better about the program he is in.

Correct Answer
verified

The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance would be sold to a working- class man compared to an upper- class man?

Correct Answer
verified

Exam 13: Subcultures

Which of the following is not listed as a determiner of how much a person will save (saving rate) ?

Correct AnswerverifiedShow Answer

Greg is the marketing manager for a household appliance manufacturer. When attempting to predict who will purchase his products, it is more effective for him to look at an individual's social class as opposed to their income.

Correct AnswerverifiedShow Answer

Aaron is part of a loyalty program that has two tiers - Gold and Silver. Rita is part of a loyalty program that only has one tier - Gold. Aaron will feel better about the program he is in.

Correct AnswerverifiedShow Answer

The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance would be sold to a working- class man compared to an upper- class man?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified