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Advertising to wholesalers and retailers by manufacturers to encourage them to carry their products is called


A) retail advertising.
B) trade advertising.
C) business-to-business advertising.
D) institutional advertising.

E) B) and D)
F) B) and C)

Correct Answer

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In evaluating the promotion mix, it's fair to say that large organizations are best reached through personal selling.

A) True
B) False

Correct Answer

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